Tag / marketing

by YannigRoth

Fractional CMO, Part-time CMO, Marketing Consultant or Advisor, what is the difference?

I used this image to announce my 2 most recent part-time / fractional CMO advisory gigs (Linkedin). There absolutely no other link with the article content 👇 😂

Today I work for 3 companies as an independent marketing leader (see my Linkedin). Two have rather brand & awareness-related priorities, one has a clear focus on growth & digital. I really enjoy this new way of independent, freelance working. In the last weeks, I have come across 2 French articles (this & this) that describe this new (is it new ?) trend.

I have engaged in a little discussion with ChatGPT to understand the main differences. Let me transcribe out chat below, and add a couple of comments (in italics).

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by YannigRoth

🎉Happy New Year🥳 – I am grateful for much of what 2021 brought me (some thoughts for 2022)

Guess where this is? The Answer at the end of this post (hint: Eastern European capital).

Last year, I shared new year’s greetings from the beautiful French island of La Réunion, in the Indian Ocean. I would love to to the same again this year, but it’s a less sunny & exotic virtual greeting card that I’m sending (more about it at the end of the post).

As I have been seldom writing recently, I wanted to jolt down some notes about what 2021 brought me. It hasn’t all been good, but overall I feel very grateful for an amazing 365 days, which made me grow as a person, professionally and personally.

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by YannigRoth

I will be interviewing Seth Godin at Yes We Trust Summit, come join me 🤲

Yes We Trust Summit is this year’s most ambitious privacy event, gathering marketers, compliance & tech executives around the idea that privacy drives trust and growth. Find our more on yes-we-trust.com.

A couple of years ago, I have shared – in French and on this blog – how much I enjoyed reading Seth Godin’s book “Tribes,” which almost energized me to the point of launching my company! Much more recently, I have also read his classic “Permission Marketing” and, I don’t remember when exactly when I watched it, but I also warmly recommend the hilarious “This is broken” TED Talk from 2006.

He will be one of the star speakers at Yes We Trust Summit, and I will have the pleasure to moderate the Q&A with the audience.

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by YannigRoth

My 6-step process for maximum webinar impact (with full video recording & slides)

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This week, I have shared some tips & best practices about organizing webinars with maximum impact when you have little time. I thought this to be particularly useful to marketers in the current context where events & meetings are cancelled across the globe. Here are: (1) the full recording and (2) the slides. Continue reading →

by YannigRoth

Articles I enjoyed in the last five (!) months: Switching jobs, the risk of VC investment & Parisian etiquette

paris etiquetteThe last blog post I wrote about my favorite articles dates 5 months back. It feels like an eternity.

These have been pretty eventful: I switched from one tech company to another, have taken time for myself between both jobs, picked up running quite seriously again, spent a lot of time reading, and – now – we’re in the midst of a global pandemic. Crazy. Let me share 10 tweets from the last five months… which may or may not be related to the above events. Continue reading →

by YannigRoth

My Favorites of the last months: Beautiful videos about sport, two Netflix documentaries & more

faroe priest runner.jpg

Do you see the running pastor? (image via The Atlantic)

It’s been a really long time since I haven’t published one of these “My Favorites of…” blog posts, right? Well, when starting a new position, you need to be 100% dedicated and settle in your job, which is what I have been doing since my last post here.

Yet if you follow me on Twitter, you’ve noticed that I have been actively reading and watching stuff anyway. Here’s a digest of what inspired me most since the beginning of July. Continue reading →

by YannigRoth

Back to #MarTech: I’m happy to join Ogury

ogury bicycle illustration

Image via @weareOgury

Self-awareness is key to happiness. I think a lot – maybe too much – about work, life, health, attitude and balance. But if there is one thing that I have the luck to be satisfied with, it’s my job! I love working in marketing & communications and am incredibly thankful to go to work happy every single day.

But to sustain this positive state-of-mind and to remain challenged, you sometimes need to move out of your comfort zones, think 2 or 3 steps ahead and not self-satisfy with what you have (am I overthinking again?). This is what I had in mind when having the opportunity to join Ogury, a globally operating tech firm that is creating a whole new category in marketing.

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