My Favorites of September: Habit-forming companies, Feel-good capitalism & Airbnb’s marketing platform

unilever soap illustration bloomberg

Just 5 articles for September, all about corporate and/or marketing strategy. The two former are generally about the role of marketing in tech companies, which is my job, and the three latter are (almost) case studies about GE, Unilever and Airbnb. These reads are great to take a step back and reflect on long-term vision rather than the daily stuff. It also gives a hint of others’ challenges, how they address(ed) them, which in turn helps you be committed to your own.

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My Favorites of August: Learning Culture, Assisted Shaving & Harbin Opera House

Harbin is a small city (10 million inhabitants…) in North-East China, just above North Korea. What is worthwhile about Harbin is neither its size nor its situation, but its brandnew Opera House. Below I share a video from an ArchDaily journalist visiting this incredible building, designed in China, for China. Also shared: an interview of Facebook’s HR head, an article about the network’s innovation benchmarks, a beautiful Gillette-ad & more.  Continue reading →

My Favorites of July: Keeping a Journal, @KuperSimon’s Frenchness & The #Jennergate Analysis

This beautiful image of Paris is taken from Time’s short video about France banning petrol cars by 2040, published on July 6th after our Ecology Minister Nicolas Hulot announced the measure. A bold, courageaous and necessary one, even though I am convinced that the market will move there by itself before the end of the next decade. But it sends a strong message, signaling determination. Will we be in the prospective France imagined by The Economist in “The Macron Miracle”? We’ll see. Here are 7 articles I enjoyed this month. I would mostly recommend you the last, which compares two recent ads by Heineken and Pepsi, and explores brands’ motivations & ability to embrace societal issues.

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My Favorites of May: Fallon’s Tears, Forest Finance & @Jose_Naranja’s Notebooks

Image by Jose Naranja (click to access)

Beyond the election of an open-minded, pro-business and modern President in France, the month of May had many other highlights. It starts with a very moving video of Jimmy Fallon telling the story of his son’s birth, which was fraught with challenges but end up with a happy end.

Besides, you’ll read about marketing, entrepreneuship, innovation and strategy – as always – but also about a Spanish artist’s notebooks who are absolutely fantastic (see picture). I have been following for years and like his hand-drawn pieces of art, which are invitations to travel and scribble. I hope you’ll enjoy it.

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My Favorites of April: Psychological Tricks, The Value of Tech Brands & Facebook’s News Feed

April was election month in France. But my favorite articles shared this month don’t contain politics, because (1) we yet have to elect our President in the second round, (2) I believe it’s pretty obvious whom to favor, and (3) I’ll try not to turn this blog too much into a political tribune. This past month, I’ve read great stuff about brand building in the tech world (Airbnb), in-app user behavior (Uber) and why Facebook & Google should freak out (Amazon).
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My Favorites of March: Stickiness to Uber, Good Relationships & Customer Lifetime Value

Click to see Waldinger’s TED talf on happiness

Just 6 links to articles and videos this month, mostly on digital marketing strategy, but also this great TED talk on happiness across generations and social classes. Robert Waldinger is heading this incredible study – still underway – which tries to identify the most solid predictor of human happiness. In typical TED talk fashion – thank God because academic discourse would have been less exhilarating – he outlines a couple of findings worth having in mind. The best is that his recipes are available to all of us. I hope you’ll find it as useful as I did.
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My Favorites in October: LVMH and Cycling, Derek Black’s Story & Donald Trump’s Revolutionaries

Image via Bettmann Archive

Derek Black’s father, 1982 (via Bettmann Archive)

This month again, a bunch of great articles about marketing, management, sports sponsoring or financial innovation. The usual suspects. But, in the wake of the U.S. election, also two long, important articles about U.S. nationalism in the broad sense. The first is a lengthy article about Derek Black, who turned his back to white nationalism as he met co-students from other cultures and beliefs. The second is about the follower crowd of Donald Trump, depicted as a heterogeneous – and sometimes sympathetic – group of people opposing a variety of contemporary realities (from immigration to media) with little alternatives to offer. May these two be as interesting to you as they were to me.
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