Tag / marketing

by YannigRoth

My Favorites in October: LVMH and Cycling, Derek Black’s Story & Donald Trump’s Revolutionaries

Image via Bettmann Archive

Derek Black’s father, 1982 (via Bettmann Archive)

This month again, a bunch of great articles about marketing, management, sports sponsoring or financial innovation. The usual suspects. But, in the wake of the U.S. election, also two long, important articles about U.S. nationalism in the broad sense. The first is a lengthy article about Derek Black, who turned his back to white nationalism as he met co-students from other cultures and beliefs. The second is about the follower crowd of Donald Trump, depicted as a heterogeneous – and sometimes sympathetic – group of people opposing a variety of contemporary realities (from immigration to media) with little alternatives to offer. May these two be as interesting to you as they were to me.
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by YannigRoth

My Favorites of August: Scaling Design at Spotify, Matthew Inman & Inside GE Digital

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Click to read about my #Embrunman

A hot month of August ends today. Work and life, the two sides of a well-known balance, both brought along a number of interesting thoughts and links that I share in this blog post.

Here are some of my favorite stories from August, from design at Spotify to an interview of Matthew Inman and – that’s the picture on the left – my thoughts about completing another Ironman. Continue reading →

by YannigRoth

Bye Bye eYeka, Hello WiSEED

WiSEED's homepage, opening doors to investment opportunities in startups, real estate projects & more (click to see more)

WiSEED’s homepage (click to see more)

After more than 5 years at eYeka, which have taught me a lot about marketing, communication, creativity, crowds, earned me a Masters and a PhD… I am happy to share that I will be joining WiSEED, the world’s first equity crowdfunding platform, as Marketing & Communications Director.

The platform has been a pioneer since its inception (created in 2008, online in June 2009), first by creating the equity crowdfunding model, then by diversifying investment opportunities to real estate or cooperatives, and many exciting projects are in the pipeline. I will participate in building the brand, growing and scaling the business, improving the user experience, among other things.

It is an exciting time to join WiSEED, and I hope to keep empowering crowds with this new endeavor. Here is a short post about what equity crowdfunding is, and why I think it’s a really interesting model for the future of business.

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by YannigRoth

My Favorites of March: Hustling With Uber, Crowdfunding Public Good & Prisoners Spend More Time Outdoors Than Kids

Joseph Francois, a French ride-hailing entrepreneur, portrayed in the FT this month (click to read full article)

Joseph Francois, French ride-hailing entrepreneur, portrayed in the FT this month (click to read article)

March was an interesting month from a personal standpoint (more about that in a couple of days) but it also had its fair share of great reads!

Some of it is about the platform economy, praised in an article by the Financial Times to break glass ceilings, and some relate to entrepreneurs’s challenges, business funding or laundry advertisements (good ones!). And there is some Donald Trump too. I hope it’s interesting for you. Continue reading →

by YannigRoth

I’m Happy To Share My Data For Research Purposes (#Crowdsourcing #CoCreation #OpenInnovation #Marketing)

Image via KeepCalm-O-Matic.co.uk

Image via KeepCalm-O-Matic.co.uk

“We all benefit from sharing knowledge” I like to say. That’s why I initially started this blog, that’s why I keep it alive and blog on other platforms too. That’s also why I chose to share panel data a while ago, which I hope has been used by people to better understand motivations and willingness to engage in online co-creation.

Now I would like to offer 3 more opportunities to benefit from data I’ve gathered over the years – and that I’d hate to see sit idle on my hard drive: the Creatives In The Crowd data (map), the Crowdsourcing Timeline data (timelines), and the “eYeka Research Survey 2014” data (survey). You may use it for academic, market or trend research… truth is that I won’t be able to analyze it all. So let’s discuss! Continue reading →

by YannigRoth

My Favorites of January: GE’s Hot Sauce, Brand Names Across The World & Facebook Reactions

Image by GE, via FastCoCreate.com

Image by GE, via FastCoCreate.com

Happy New Year! In France we have until January 31st to share our greetings, so I am just in time. This month, I have watched & read a number of things that I would like to share with you, including a beautifull 4K video of Brittany, a funny sketch about French peoples’ way to say ‘hello’, posts about GE’s brand marketing & activation strategy, or some articles about blockchain. I hope you enjoy it. Continue reading →