Just 5 articles for September, all about corporate and/or marketing strategy. The two former are generally about the role of marketing in tech companies, which is my job, and the three latter are (almost) case studies about GE, Unilever and Airbnb. These reads are great to take a step back and reflect on long-term vision rather than the daily stuff. It also gives a hint of others’ challenges, how they address(ed) them, which in turn helps you be committed to your own.
Harbin is a small city (10 million inhabitants…) in North-East China, just above North Korea. What is worthwhile about Harbin is neither its size nor its situation, but its brandnew Opera House. Below I share a video from an ArchDaily journalist visiting this incredible building, designed in China, for China. Also shared: an interview of Facebook’s HR head, an article about the network’s innovation benchmarks, a beautiful Gillette-ad & more. Continue reading →
This beautiful image of Paris is taken from Time’s short video about France banning petrol cars by 2040, published on July 6th after our Ecology Minister Nicolas Hulot announced the measure. A bold, courageaous and necessary one, even though I am convinced that the market will move there by itself before the end of the next decade. But it sends a strong message, signaling determination. Will we be in the prospective France imagined by The Economist in “The Macron Miracle”? We’ll see. Here are 7 articles I enjoyed this month. I would mostly recommend you the last, which compares two recent ads by Heineken and Pepsi, and explores brands’ motivations & ability to embrace societal issues.
April was election month in France. But my favorite articles shared this month don’t contain politics, because (1) we yet have to elect our President in the second round, (2) I believe it’s pretty obvious whom to favor, and (3) I’ll try not to turn this blog too much into a political tribune. This past month, I’ve read great stuff about brand building in the tech world (Airbnb), in-app user behavior (Uber) and why Facebook & Google should freak out (Amazon).
Continue reading →
Click to read about my #Embrunman
A hot month of August ends today. Work and life, the two sides of a well-known balance, both brought along a number of interesting thoughts and links that I share in this blog post.
Here are some of my favorite stories from August, from design at Spotify to an interview of Matthew Inman and – that’s the picture on the left – my thoughts about completing another Ironman. Continue reading →
Screenshot of Fortune’s video (click to watch)
Another busy month, with news like the European soccer event (#Euro2016) and a European shocker decision (#Brexit2016) that made – and still make – he headlines.
I’ve also attended a number of ‘blockchain-for-crowdfunding’ meetings, which I may blog later about, and read some cool stuff.
Here’s some of the cool stuff, summarized for you in the traditional monthly digest. I hope that you share the interest.
Damien Henry presenting his work at the “Prix du Mémoire Digital” in Paris, France
My activity leads me to speak to a lot of Masters or PhD students who explore the crowd economy. Actually, at eYeka we receive so many interview requests that I am now sending standard replies with links to the most common answers (Why do brands crowdsource? Why do consumers participate? etc, for which a lot is available online and in academic literature). But some research projects stand out as really original and interesting. After sharing a good Masters thesis of a student of mine who worked on women’s pro sports, this post is a Q&A with a French designer, Damien Henry, who completed his thesis (not under my supervision).
Entitled “Crowdsourcing: Can Graphic Design Become Uberized?“, his already award-winning thesis is a rare piece of research that explores the pros & cons of crowdsourcing from a designers’ point of view. While I do not endorse all his findings or POVs, I believe it his work is worth being shared beyond the French-speaking world. So I’m translating a slightly edited English transcript of our conversation (images and links have been added by myself). Continue reading →
Yannig Roth / This is my personal blog 