Category / EN : Academics

by YannigRoth

Can responsible sports sponsoring increase brand equity? Help a student find out (take his survey)

Many years ago, I started this blog to write about cycling and sports sponsoring. It was my passion, in in some way still is. I have written about charity sports sponsoring or a Breton cycling team’s sponsors in 2009, or about one of my students’ masters thesis about female sports in 2015, or Sunweb’s “indefinite” cycling sponsoring agreement in 2018 (it lasted a couple of years only).

I have been less active in past years, especially on this blog, which receives less attention than in my years as a curious, avid student & cyclist. WordPress blogs are for boomers anyway, right? Anyway, I recently got referred to a very smart student who is investigating the cycling industry – especially the notion of sponsoring.

His name is Skylar Ross, he’s a master’s student at ESCE in Paris, and he’s majoring in international marketing, conducting his thesis investigation on brand equity, loyalty and effective Corporate Social Responsibility (CSR) initiatives within professional road cycling teams.

I’m publishing this post to support him. With a passion for the sport and industry, I encourage all cycling fans and supporters who read me to take 5 minutes to answer his survey.

Continue reading →
by YannigRoth

Design Needs To Adapt To Digital Disruption Too (@Damien_Creatif’s Master Thesis)

Damien Henry presenting his work at the "Prix du Mémoire Digital" in Paris, France

Damien Henry presenting his work at the “Prix du Mémoire Digital” in Paris, France

My activity leads me to speak to a lot of Masters or PhD students who explore the crowd economy. Actually, at eYeka we receive so many interview requests that I am now sending standard replies with links to the most common answers (Why do brands crowdsource? Why do consumers participate? etc, for which a lot is available online and in academic literature). But some research projects stand out as really original and interesting. After sharing a good Masters thesis of a student of mine who worked on women’s pro sports, this post is a Q&A with a French designer, Damien Henry, who completed his thesis (not under my supervision).

Entitled “Crowdsourcing: Can Graphic Design Become Uberized?“, his already award-winning thesis is a rare piece of research that explores the pros & cons of crowdsourcing from a designers’ point of view. While I do not endorse all his findings or POVs, I believe it his work is worth being shared beyond the French-speaking world. So I’m translating a slightly edited English transcript of our conversation (images and links have been added by myself). Continue reading →

by YannigRoth

I’m Happy To Share My Data For Research Purposes (#Crowdsourcing #CoCreation #OpenInnovation #Marketing)

Image via KeepCalm-O-Matic.co.uk

Image via KeepCalm-O-Matic.co.uk

“We all benefit from sharing knowledge” I like to say. That’s why I initially started this blog, that’s why I keep it alive and blog on other platforms too. That’s also why I chose to share panel data a while ago, which I hope has been used by people to better understand motivations and willingness to engage in online co-creation.

Now I would like to offer 3 more opportunities to benefit from data I’ve gathered over the years – and that I’d hate to see sit idle on my hard drive: the Creatives In The Crowd data (map), the Crowdsourcing Timeline data (timelines), and the “eYeka Research Survey 2014” data (survey). You may use it for academic, market or trend research… truth is that I won’t be able to analyze it all. So let’s discuss! Continue reading →

by YannigRoth

Recruiting Individuals to a Crowdsourcing Community: Findings From an Ad Copy Test

Video Contest Website Landing PagesRecently, a counterpart contacted me to get some insights about how to attract and activate “solvers” on a platform. That person had validated a business need to create a crowdsourcing platform, but was now looking to assemble the community to respond to the challenges he would launch on its platform. How do you assemble a community? Some tips are already available in this book, but it’s a bit dated. Here are some findings from a project that we just published as a book chapter, along with Daren Brabham and Jean-François Lemoine. Continue reading →

by YannigRoth

Our @ASQJournal Paper is Online! Here Are 10 Salient Quotes From It

Click to access ASQ article pageI recently blogged about the construct of cultural tightness, and about the paper that we wrote about cultural tightness and creativity on a global scale, which got accepted in ASQ.

The article, now called “The Impact of Culture on Creativity, How Cultural Tightness and Cultural Distance Affect Global Innovation Crowdsourcing Work,” is now online, published before print publication probably mid-2015. Here are 10 quotes from the article. Continue reading →

by YannigRoth

« Title Heroes » – The Benefits Of Doctoral Studies To Boost Corporate Careers

titel helden handelblatt karriere artikel

The article in “Karriere” which is a “Handelsblatt” magazine. Illustrations by Anja Stichler

This article is a translation of an article I read in the German magazine Handelsblatt Karriere recently (issue nb 4, year 2014), called “Titel-Helden” (Title Heroes) written by Eva-Maria Hommel. The article addresses the interesting question of working on a PhD early in a corporate career, and I felt it was interesting enough to be shared with an English-speaking audience, beyond the relatively small number of people who speak German in this world. I believe it is an insightful article that shows the German specificity of valuing the PhD beyond academia, which is the case in France or the US, and bridging the gap between both worlds. Note that the translation is an exact translation, which I tried to make as easy to read as possible, just removing a very few passages. Illustrations, links, emphases or bold passages have been added by myself. Continue reading →