Why classifying the actors of crowdsourcing is so difficult


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A couple of months ago, the website crowdsourcing.org released a neat infographic called the 2011 Crowdsourcing Industry Landscape. It gathers various websites and companies which leverage crowdsourcing as a business model. This post is not about discussing whether crowdsourcing is an industry or a work process, I just want to clarify this taxonomy, based on other sources and my humble experience. Continue reading →

Carrefour’s Global VP of Design about branding, design and innovation


The slide says : "It's not the consumer who does change with the time, but He changes the time"

Yesterday, the Design & Innovation club of the ESSCA-Alumni invited Philippe Picaud, VP of Design of the world’s second-largest retailer Carrefour, to speak about his experience and the role of design in corporate strategy. The speaker is learned designer, and highlights that “in the 70’s, designers were not meant to stay within corporation“. He did. He took on more and more design responsabilities in companies such as Texas Instruments, Philips or the French sports retailer Decathlon, which he morphed “from a retail-company to a brands-company“. It’s his fault if Decathlon is the only credible and innovative sports vendors in France! 😉 Continue reading →