Image by Adam Lewis Greene (via 99u.com)
This short month of February is over, and it’s time to look at some of the most interesting – from my perspective – articles to read and look at.
There is some unicorn in it (Uber’s logo(s) change, WeWork’s stories to investors etc.), but also some interesting strategy cases (like Facebook’s effort to connect the developping world to its services) or creative projects (like Greene’s crowdfunded Bible redesign, see left). I hope you had an interesting set of February reads too, and wish you a great start in the next week. Continue reading →
For the first time since I started blogging, I’m sharing a self-improvement a.k.a. life advice article written on Medium, which seems to be the top of Silicon Valley entrepreneurs’ Hierarcchy of Needs. Entrepreneur and blogger Oskar Nowik writes about the importance of self-discipline in life, and it’s geniunely a great article. Other cool stuff in October include a fantastic interview of Coca-Cola’s brand historian Ted Ryan, a feature about the most prolific of all Wikipedia editors, and a short video called “IBM on Brand,” part of a series of short films created to capture the current thinking behind leadership brands. I hope you’ll enjoy it, and I’m looking forward to an inspiring and exciting month of November now! Continue reading →
Image by Bellerby & Co Globemakers
How/why did the Amazon Phone fail? What do Converse and Airbnb do in order to make their brands attractive to existing communities? And do globemakers still exist today? Some answers are answered in this month’s favorites.
It’s a heterogeneous mix of articles about branding, marketing, ISIS and more that I would like to share this September. My personal favorite is the last link of this list, a truly insightful post by Standard Chartered Bank’s Global Head of Digital Marketing, Damien Cummings. I would urge every other brand marketer to write something similar, it would make my life so much easier 🙂 And it would allow for a lot of synergies between brands and agencies.
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“The Creative Apocalypse That Wasn’t” (via nytimes.com, illustration by Andrew Rae)
August, the month of holidays, sunshine, nature and sports… right? To me it was all of the above, but I also read a couple of very interesting articles, watched debates and opinion pieces. In this month’s favorites you will find a single article about cycling (!) and many more about creativity and innovation, marketing challenges and tolerance.
Yes, tolerance. I translated the short position piece of a German TV anchor, published it on this blog and on YouTube, and was stunned by all the hate comments that it received. After the surprise, and thinking about it, I see it as a sad manifestation of trolls’ and racists’ hopelessness. I prefer them to just comment under a video than to represent me in our parliaments and institutions. Anyway, here are some much more interesting things to read and watch. I hope you’ll like them too.
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Image via “Office of Ben Barry”
Here are 10 tweets from the month of May, which I found worthwhile sharing again. Two of them are about architects and their attitude towards competition(s), one is about corporate branding and design (see the image on the left), others just share some nice advertising. I also enjoyed reading this AdAge article about Google’s battle against click fraud, which costs online advertisers its customers $6.3 billion a year, according to a study by White Ops and the ANA. It nicely reminds us that every internet service has a cost – in this case it’s combatting abuse – which impacts both the bottom line of the company and that of its users. Gaining trust in online environments is crucial, which is why Google went “public” with this article, a nice PR effort to position itself as an industry leader.
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Image via @SorbonneParis1
A couple of years ago, I blogged about the new visual identity of my then business school, ESSCA. Time has passed, I have moved on, here’s a post about my current institution’s visual identity change. On January 12th, the Université Paris 1 Panthéon Sorbonne has indeed “changed” its visual identity (actually “updated” or “harmonized,” – we are far away from the MIT Media Lab for instance), unveiling a new visual identity designed by the designer Gérard Caron. The new logo is now organized around two strong visual elements that constitute the institution’s heritage: the front of the Pantheon and the dome of the Sorbonne chapel. Continue reading →