My Favorites in October: Importance of Self-Discipline, 100 Years Contour Bottles & Meaningful Branding

Image via VSA Partners (click to see video)For the first time since I started blogging, I’m sharing a self-improvement a.k.a. life advice article written on Medium, which seems to be the top of Silicon Valley entrepreneurs’ Hierarcchy of Needs. Entrepreneur and blogger Oskar Nowik writes about the importance of self-discipline in life, and it’s geniunely a great article. Other cool stuff in October include a fantastic interview of Coca-Cola’s brand historian Ted Ryan, a feature about the most prolific of all Wikipedia editors, and a short video called “IBM on Brand,” part of a series of short films created to capture the current thinking behind leadership brands. I hope you’ll enjoy it, and I’m looking forward to an inspiring and exciting month of November now! Continue reading →

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My Favorites in August: Brand Challenges, Speaking Out Against Racism & The Creative Apocalypse

Illustration by Andrew Rae (via nytimes.com)

“The Creative Apocalypse That Wasn’t” (via nytimes.com, illustration by Andrew Rae)

August, the month of holidays, sunshine, nature and sports… right? To me it was all of the above, but I also read a couple of very interesting articles, watched debates and opinion pieces. In this month’s favorites you will find a single article about cycling (!) and many more about creativity and innovation, marketing challenges and tolerance.

Yes, tolerance. I translated the short position piece of a German TV anchor, published it on this blog and on YouTube, and was stunned by all the hate comments that it received. After the surprise, and thinking about it, I see it as a sad manifestation of trolls’ and racists’ hopelessness. I prefer them to just comment under a video than to represent me in our parliaments and institutions. Anyway, here are some much more interesting things to read and watch. I hope you’ll like them too.

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Quirky Acquires Consulting Firm To Start Servicing FMCG Companies

Click to see the photos my brother Maël and I took when we visited the Quirky HQ in New York, last year.

Click to see the photos that my brother and I took when we visited Quirky’s HQ last year.

Quirky, a company I blogged about quite regularly, has just announced the acquisition of the consulting firm Undercurrentin pivot to serve corporate clientsas Inc. notes. It is an interesting move, as it represents a shift from being (only) a product maker & distributor to (also) being a crowdsourcing agency that works for big clients. “Having joined forces with Undercurrent, Quirky can now give large companies access to its community of inventors and will give those companies exclusivity to certain product ideas,” Graham Winfrey’s Inc. article explains. So they’ll do pretty much the same than eYeka. Continue reading →

Just Off The Press: Our #CSReport2015 Trend Report

eYeka April Wallpaper

I am happy to share the “The State of Crowdsourcing in 2015” trend report (“How the world’s biggest brands and companies are opening up to consumer creativity“) with you, which we wrote in collaborative spirit with François Pétavy (CEO of eYeka) and Joël Céré (Insights & Innovation Solutions Director at eYeka). For the first time since the beginning of the crowdsourcing phenomenon, besides a sporadic blog post in late 2013, this report takes a (big) step back to look at the evolution of crowdsourcing since the mid-2000s, providing important insights about how it is used for marketing and innovation across the globe. Continue reading →

How Doritos Is Using Its New Community For Marketing #CSreport2015

Image via Linkedin.com (click to access article)

Image via Linkedin.com (click to access article)

After writing quite a bit about Doritos’ crowdsourcing activity of the last decade, which all started with the famous “Crash The Super Bowl” video contest, let’s have a look at the “next step” that PepsiCo’s brand seems to take. The company has indeed started a platform called Doritos Legion Of The Bold, which is  based on Flockstar, a crowdsourcing technology operated by Texas-based agency The Marketing Arm. Blogger Dan Lamoureux said about it: “It sounds like [Doritos] is so crazy for crowdsourced content that they’re going to start running lots of smaller contests all year long.  That’s an interesting bit of news in and of itself.

And indeed they are because, as I write this, Doritos has launched a dozen of marketing competitions already on this platform. It is mainly about marketing activation and consumer engagement, but tomorrow they might start running HQ-video projects or innovation contests. So, will they kill “Crash The Super Bowl” eventually? Is this a logical next step for the brand to drive consumer engagement? Here is what Doritos has used this platform for, and some thoughts about where this might lead to in the future. Long story short: I think it’s a very smart move, let’s see where it’s heading.

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My Favorites From February: Samsung’s TV Privacy Policy, Bradley Wiggins’ Evolution & Google Cardboard

Yannig Google CardboardHere are a dozen of links, stories and videos that I liked in February. From Parker Higgins’ viral tweet about Samsung’s Smart TV to the Google Cardboard virtual reality gadget and a magnificent video about Dubai, I hope you’ll find some stimulating things here.  I’ve also inserted two cycling-related links where great champions, Sir Bradley Wiggins and François Pervis, tell us a little bit about their life experiences and cycling in different cultures – each in their own ways. I hope you like it, share it, and you have a great day! Continue reading →

My Favorites Of October: Singapore’s Tight Data Surveillance, Google’s Investment In Cinematic Reality & 7 Advantages A PhD

Image via FlickrIn October, which I spent in Singapore for work, I read and watched a couple of interesting things (note that I changed this series from “My Favorite Readings…” to “My Favorites …” because I’ll feature more images, videos and interactive sites rather than just articles from now on).

One of the articles is a great Foreign Policy article about Singapore’s electronic surveillance policy, explaining how the government is watching Big Data to “protect national security [and] engineer a more harmonious society.”

Other topics include articles about the specificities of the academic job market, a start-up innovation program launched by Coca-Cola, a documentary about the creative brief, a cool creative filmmaking project launched in 3 world cities (including Paris), Google’s latest investment and more.

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