April was election month in France. But my favorite articles shared this month don’t contain politics, because (1) we yet have to elect our President in the second round, (2) I believe it’s pretty obvious whom to favor, and (3) I’ll try not to turn this blog too much into a political tribune. This past month, I’ve read great stuff about brand building in the tech world (Airbnb), in-app user behavior (Uber) and why Facebook & Google should freak out (Amazon).
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Click to see Waldinger’s TED talf on happiness
Just 6 links to articles and videos this month, mostly on digital marketing strategy, but also this great TED talk on happiness across generations and social classes. Robert Waldinger is heading this incredible study – still underway – which tries to identify the most solid predictor of human happiness. In typical TED talk fashion – thank God because academic discourse would have been less exhilarating – he outlines a couple of findings worth having in mind. The best is that his recipes are available to all of us. I hope you’ll find it as useful as I did.
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Derek Black’s father, 1982 (via Bettmann Archive)
This month again, a bunch of great articles about marketing, management, sports sponsoring or financial innovation. The usual suspects. But, in the wake of the U.S. election, also two long, important articles about U.S. nationalism in the broad sense. The first is a lengthy article about Derek Black, who turned his back to white nationalism as he met co-students from other cultures and beliefs. The second is about the follower crowd of Donald Trump, depicted as a heterogeneous – and sometimes sympathetic – group of people opposing a variety of contemporary realities (from immigration to media) with little alternatives to offer. May these two be as interesting to you as they were to me.
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Click to read about my #Embrunman
A hot month of August ends today. Work and life, the two sides of a well-known balance, both brought along a number of interesting thoughts and links that I share in this blog post.
Here are some of my favorite stories from August, from design at Spotify to an interview of Matthew Inman and – that’s the picture on the left – my thoughts about completing another Ironman. Continue reading →
WiSEED’s homepage (click to see more)
After more than 5 years at eYeka, which have taught me a lot about marketing, communication, creativity, crowds, earned me a Masters and a PhD… I am happy to share that I will be joining WiSEED, the world’s first equity crowdfunding platform, as Marketing & Communications Director.
The platform has been a pioneer since its inception (created in 2008, online in June 2009), first by creating the equity crowdfunding model, then by diversifying investment opportunities to real estate or cooperatives, and many exciting projects are in the pipeline. I will participate in building the brand, growing and scaling the business, improving the user experience, among other things.
It is an exciting time to join WiSEED, and I hope to keep empowering crowds with this new endeavor. Here is a short post about what equity crowdfunding is, and why I think it’s a really interesting model for the future of business.
Joseph Francois, French ride-hailing entrepreneur, portrayed in the FT this month (click to read article)
March was an interesting month from a personal standpoint (more about that in a couple of days) but it also had its fair share of great reads!
Some of it is about the platform economy, praised in an article by the Financial Times to break glass ceilings, and some relate to entrepreneurs’s challenges, business funding or laundry advertisements (good ones!). And there is some Donald Trump too. I hope it’s interesting for you. Continue reading →
What makes ordinary people,
who have many interests,
spend so many working hours,
join creative brand contests? Continue reading →
