How Do Countries’ Cultural Norms Impact Global Creativity? (Paper Forthcoming in @ASQJournal)

The cover of an ASQ issue from June 2012, which I chose only because of the bicycle! (Image via ManagementINK)

The cover of an ASQ issue from 2012, which I chose only because of the bicycle

Here it is, my (our) first publication in a peer-reviewed management journal. We have just received our acceptance letter from Administrative Science Quarterly (ASQ), a prestigious quarterly journal that publishes the theoretical and empirical papers on organizational studies, for our paper “How Culture Impacts Creativity: Cultural Tightness, Cultural Distance, and Global Creative Work.

To make it short, the paper looks at the effect of culture (the extent to which countries have strong cultural norms and enforce them strictly) on peoples’ likelihood to participate in, and succeed at, global creative tasks. It advances a new theoretical model, the “Cultural Alignment Model of Global Creativity,” to understand how culture impacts creativity in a global context.

Here’s a bit more about the paper, and about the publication process – which I went through for the first time. Continue reading →

Is The Crowdsourcing World Flat? – #OUI2014

harvard business school

Click to see on Flickr

Today, I presented at Open & User Innovation Conference, at Harvard Business School, with two fellow crowdsourcing researchers from Canada (Prashant Shukla & John Prpic). Our talk, titled “Is the World Flat? Unpacking the Geography of Crowd Capital,” presented early results of a research about crowdsourcing participation across the globe. We’ve received very constructive comments from the audience, and are now looking forward to the rest of the conference. The setting is prestigious enough to make you want to learn about open and user innovation. Continue reading →

A New Cultural Construct: “Tightness” & “Looseness” of Societies

tight cultures loose cultures

People who are interested in cross-cultural behavior and cultural differences between countries (like me) will likely know Hofstede’s work, or the works of Edward T. Hall and Fons Trompenaars. I learned about them in business school, and absolutely loved to think about their frameworks, which are almost mainstream today. In the last years I also discovered the Shalom H. Schwartz, who created, ran, and still runs a very complete survey about the values that individuals from different countries have (achievement, hedonism, power, self-direction…). But recently, I discovered a relatively new cultural theory: the theory of cultural tightness and looseness. Continue reading →

My Favorite Readings in April: Crowd Innovation, Some Research Findings & Strong Runners

Click on this photo to read another of my favorite reads of April

Click on this photo to read another of my favorite reads of April

Last month, I started sharing some links that I thought were particularly interesting. I hope you enjoyed the readings about crowds, the academic discussions and some of the videos. Today,  here are some articles and links I have enjoyed in April, or tweets I’d like to share again with you. Continue reading →

Call For Papers: 13th E-Marketing Research Conference (Sorbonne) in September 2014

The Amphithéâtre Oury (or "Amphi de Gestion") where the conference takes place

The Amphithéâtre Oury (or “Amphi de Gestion”) where the conference takes place

Would you like to come to the Sorbonne? Are you teaching and/or research topics related to web-marketing, digital marketing, internet consumption, consumer behavior, or other related topics? On September 12th 2014, the Interdisciplinary Management Research Lab (PRISM) of the University Paris 1 Panthéon Sorbonne (where I am PhD student) organizes a research conference with the support of the French Marketing Association (AFM) and ESSCA Ecole de Management. Here’s the call for papers. Continue reading →

My Favorite Readings in March: Crowds Everywhere, Academic Discussions & Some Awesome Videos

Old Pictures of Shanghai in 1949 (click to see more)One of my favorite French blogs, InternetActu, offers a bi-monthly selection of articles, studies & papers which I always love to browse through. Despite being a little long, it offers a condensed view of the latest trends, beyond Mashable’s or FastCompany’s trending articles. In order to share more and better about marketing, design & other exciting subjects (the title of this blog), let me do the same on my side, sharing some of my preferred readings on a monthly basis. To start, here are some articles and links I have enjoyed in March, or tweets I’d like to share again. Continue reading →

Getting Consumers’ Attention Becomes More Expensive (#Advertising #Research)

Consumers are looking at more screens. One of many reasons that explain the rise of consumer attention (photo via cisco.com)

Consumers are looking at more screens. One of many reasons that explain the rise of consumer attention (photo via cisco.com)

The quality of consumer attention has been falling for decades, and consumers find product informations on the web rather than on TV these days. That what’s Thales Texeira, assistant professor in Harvard Business School’s Marketing Unit, explain sin a recent working paper. What can marketers do about that? Beefing up advertising or setting up price promotions can have negative effects on current profits and future revenues. Hence, Texeira says that marketers should focus on reducing cost (create & distribute advertising for less money, using crowdsourcing, for example) or on increasing quality (create better ads and tailoring them to increase conversion). Continue reading →