My Favorites in October: Importance of Self-Discipline, 100 Years Contour Bottles & Meaningful Branding

Image via VSA Partners (click to see video)For the first time since I started blogging, I’m sharing a self-improvement a.k.a. life advice article written on Medium, which seems to be the top of Silicon Valley entrepreneurs’ Hierarcchy of Needs. Entrepreneur and blogger Oskar Nowik writes about the importance of self-discipline in life, and it’s geniunely a great article. Other cool stuff in October include a fantastic interview of Coca-Cola’s brand historian Ted Ryan, a feature about the most prolific of all Wikipedia editors, and a short video called “IBM on Brand,” part of a series of short films created to capture the current thinking behind leadership brands. I hope you’ll enjoy it, and I’m looking forward to an inspiring and exciting month of November now! Continue reading →

My Favorites of April: Coca-Cola in France, Cycling in Rwanda & Doctoral Fraud in Germany

Click to see more (Mashable)

Click to see more (Mashable)

In April, a lot of things happened. Most importantly 🙂 we released our Crowdsourcing Trend Report, which provides marketers some insights into the crowdsourcing industry for the first time since Forrester Research’s reports of 2011 and 2012. The report has had some fantastic traction and has generated coverage in Australia, France, the UK and beyond! But beside that, other highly interesting things happened, from Linkedin’s acquisition of Lynda to Quirky’s acquisition of Undercurrent.

But this post also shares some more light-hearted stories and links, like this Mashable story about Coca-Cola’s early marketing efforts in France, or a documentary about one of Rwanda’s young cycling talents. I hope you will be as inspired as I was in April, and invite you to follow me on Twitter, where I share much more than what’s below.

 

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De la Couverture Médiatique du Sport Féminin (Mémoire de Vanessa Gerst)

"La Course by Tour de France" a été organisée pour la première fois en 2014, et a été remportée par Marianne Vos (image via pelotonmagazine.com)

“La Course by Tour de France” a été organisée pour la première fois en 2014, et a été remportée par Marianne Vos (image via pelotonmagazine.com)

Il y a des pays dans lesquels les femmes peuvent à peine faire partie du public dans des enceintes sportives. Heureusement, ce n’est pas le cas en France, et des efforts sont faits pour promouvoir le sport féminin, à la fois pour les athlètes que pour le public (comme avec La Course, organisée à l’arrivée du Tour de France). Mais il y a encore des inégalités de traitement (couverture médiatique, primes etc.) entre les sports masculins et féminins. Vanessa Gerst, une de mes étudiantes l’année dernière à l’ESSCA, a rendu un très bon mémoire sur le sport féminin dans l’ère du digital. Aujourd’hui stagiaire au sein du pôle Digital & Social Media chez Havas Sports & Entertainment, elle nous explique son travail. En espérant que cela puisse inspirer d’autres étudiants à faire en faire de si bons. Continue reading →

Recruiting Individuals to a Crowdsourcing Community: Findings From an Ad Copy Test

Video Contest Website Landing PagesRecently, a counterpart contacted me to get some insights about how to attract and activate “solvers” on a platform. That person had validated a business need to create a crowdsourcing platform, but was now looking to assemble the community to respond to the challenges he would launch on its platform. How do you assemble a community? Some tips are already available in this book, but it’s a bit dated. Here are some findings from a project that we just published as a book chapter, along with Daren Brabham and Jean-François Lemoine. Continue reading →

My Favorite Readings In September: Advertising Contests, Spoiler-Proof TV Shows & Career-Boosting PhD’s

paris abandonned railway

Click to see “21 Photos Of Nature Winning The Battle Against Civilization.” Here: Paris  (boredpanda.com)

Here are my favorite couple of articles and links of the month of September. The first one is not an article but a whole website, curated by a woman whose mother-in-law participated in advertising contests in the 40’s and 50’s, where she shares all the memorabilia of this creative contest activity. A great website to look at, especially if you are interested, like me, in creative contests.

The other links are related to the link between culture and innovation, culture and creativity, crowdsourcing for advertising and academia – fairly classical topics if you are among the followers of this blog. I hope you enjoy this selection of reads.

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How Do Countries’ Cultural Norms Impact Global Creativity? (Paper Forthcoming in @ASQJournal)

The cover of an ASQ issue from June 2012, which I chose only because of the bicycle! (Image via ManagementINK)

The cover of an ASQ issue from 2012, which I chose only because of the bicycle

Here it is, my (our) first publication in a peer-reviewed management journal. We have just received our acceptance letter from Administrative Science Quarterly (ASQ), a prestigious quarterly journal that publishes the theoretical and empirical papers on organizational studies, for our paper “How Culture Impacts Creativity: Cultural Tightness, Cultural Distance, and Global Creative Work.

To make it short, the paper looks at the effect of culture (the extent to which countries have strong cultural norms and enforce them strictly) on peoples’ likelihood to participate in, and succeed at, global creative tasks. It advances a new theoretical model, the “Cultural Alignment Model of Global Creativity,” to understand how culture impacts creativity in a global context.

Here’s a bit more about the paper, and about the publication process – which I went through for the first time. Continue reading →

Is The Crowdsourcing World Flat? – #OUI2014

harvard business school

Click to see on Flickr

Today, I presented at Open & User Innovation Conference, at Harvard Business School, with two fellow crowdsourcing researchers from Canada (Prashant Shukla & John Prpic). Our talk, titled “Is the World Flat? Unpacking the Geography of Crowd Capital,” presented early results of a research about crowdsourcing participation across the globe. We’ve received very constructive comments from the audience, and are now looking forward to the rest of the conference. The setting is prestigious enough to make you want to learn about open and user innovation. Continue reading →