What I learned from the book « Traction » and how it will transform my leadership

Over the summer, I picked up a book that had been sitting on my desk for a while: Traction: Get a Grip on Your Business by Gino Wickman. It wasn’t a random choice—it was a recommendation from Emmanuel, my mentor and coach for many years now.

As I’ve been building and expanding my company, Hirondo, I’ve often turned to Emmanuel to share my challenges. Challenges around people: how to attract the right talent, how to inspire others to join the journey, and how to scale the business without losing its soul. In one of our conversations, Emmanuel simply said: “You should read this book. It might help you see things more clearly.”

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Notre livre #TechMarketingLeaders “Quand les Startup & Licornes réinventent le marketing” dispo en pré-commande

Comment mettre en place une stratégie marketing efficace en utilisant tous les outils les plus à la pointe aujourd’hui ? Comment recruter une équipe de haut niveau pour la mettre en place ? Quelles sont les best practices dans les scale-up, licornes, start-up les plus à la pointe aujourd’hui ? Quel est l’avenir du marketing à l’ère de l’IA ?

C’est à toutes ces questions et beaucoup d’autres encore que Geoffrey Vion, VP Marketing de Contentsquare, Jordan Chenevier, CEO de Bulldozer, Aurélie Fliedel, CMO de la mutuelle Alan et moi-même répondons dans cet ouvrage qui aborde toutes les problématiques du marketing aujourd’hui. Un livre qu’on a écrit en quelques mois avec une trentaine de CMO de la tech française.

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Fractional CMO, Part-time CMO, Marketing Consultant or Advisor, what is the difference?

I used this image to announce my 2 most recent part-time / fractional CMO advisory gigs (Linkedin). There absolutely no other link with the article content 👇 😂

Today I work for 3 companies as an independent marketing leader (see my Linkedin). Two have rather brand & awareness-related priorities, one has a clear focus on growth & digital. I really enjoy this new way of independent, freelance working. In the last weeks, I have come across 2 French articles (this & this) that describe this new (is it new ?) trend.

I have engaged in a little discussion with ChatGPT to understand the main differences. Let me transcribe out chat below, and add a couple of comments (in italics).

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In May: Facebook on mobile, Airpods are “a tragedy” & first Loop delivery

fossil airpods

“Fossil” (photo by J. Koebler, via Vice.com)

May has been an exciting month for me, you’ll soon know more… but it has also been a very stimulating one, with these 6 stories of content really worth a read, view & look.

From mobile strategy to responsible consumption and failed investing, here’s my May article digest. I hope you’ll enjoy it and wish you a great Ascension weekend! Continue reading →

In March: Kit Kat in Japan, Google in India & Elsevier in California

kitkat

Photo by Spencer Lowell for The New York Times

This month has unfortunately been overshadowed by the passing our my former colleague John, fellow crowdsourcing researcher who worked on the theory of Crowd Capital, and with whom we have explored the geography of Crowd Capital. He was a funny, smart and inspiring individual; may he rest in peace… I’m also sharing a dozen of articles that I found worthwile reading, starting with this fabulous NYT piece about KitKat in Japan.

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In January: WeWork’s Vision, Two Leadership Books & The Loop Initiative

loopzerowasteplatformaxerexonadoveTo those who haven’t read last month’s/year’s digest, where I already shared my wishes, let me all wish you a Happy New Year 2019 (in France, you can do so until January 31st)! Just back from a couple of days ⛷️ 🎿🏂 in the mountains ❄️🏔️, here are the 6 most interesting things to get out of this first month of 2019. The Loop initiative, pictured here, is a personal favorite… please don’t let it be just a marketing stunt. Continue reading →

From September to November: Design at Société Générale, Doing the UX & the Bullshit Gap

machine-a-clic-levee-de-fondsIt’s been 3 months since my latest monthly blog post… 👼 Here are 9 articles I found most interesting in that time: some articles about working on website user experience, others more generally about marketing, entrepreneurship or strategy.
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