Author / YannigRoth

by YannigRoth

Does Common Culture Affect Work Attribution in Crowdsourcing?

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Click to see the working paper

Crowdsourcing fundamentally transforms the way we work, particularly in creative industries or – on the other hand – in the execution of low-qualification tasks with platforms such as MTurk or oDesk. I’ve recently read a working paper about the latter, the marketplace for work oDesk (which has an army of researchers, mostly to analyze log data, see these cool visualizations). This paper particularly seeks to understand how culture impacts the attribution of work to people via oDesk. Or in other words: Do Indians from abroad attribute work more to Indians from the home country than to others, with similar qualification? Continue reading →

by YannigRoth

Ross Dawson’s Second Edition of “Getting Results From Crowds”

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Ross Dawson, one of the most active (and objective) promoters of crowdsourcing, has recently announced the launch of the second edition of his book, Getting Results From Crowds, co-authored with Steve Bynghall. I already have the first edition, but purchased this one anyway as it has three new chapters about possible applications of crowdsourcing: Crowdsourcing for small companies vs. big corporations, crowdsourcing for marketing, and crowdsourcing for media and content. Here’s a very brief review of the book. Continue reading →

by YannigRoth

Présentation sur le crowdsourcing à La Cantine Numérique Rennaise

J’ai eu le plaisir d’intervenir à La Cantine Numérique Rennaise hier, dans le cadre d’une rencontre sur le crowdsourcing organisée par le Social Media Club de Rennes. Je viens de mettre ma présentation en ligne:

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La rencontre était organisée par Anthony Chénais, et une présentation intéressante a également été faite par Nicolas Kayser-Bril sur le crowdsourcing dans le journalisme et les mouvements citoyens ; passionnant! Merci à tous ceux qui sont venus nous écouter et échanger avec nous, n’hésitez pas à me contacter si vous avez des questions ou des remarques.

Juste quelques liens utiles (tirés de ma présentation, puisque Slideshare ne copie pas les liens hypertexte visiblement):

by YannigRoth

How Pepsi engaged the Chinese youth with creative crowdsourcing

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The world’s first timeline of crowdsourcing by brands is being constantly updated with past and present cases, and there are now more than 200 crowdsourcing initiatives featured – lots more to come (I just need to find the time…)! In this post, I’d like to present one of the first crowdsourcing examples that has been of strategic importance for a brand in a local market: Pepsi’s Creative Challenges in China. Even before the well-known Pepsi Refresh Project, this series of crowdsourcing initiatives have allowed the brand to get consumers’ attention in the country. Here’s how. Continue reading →

by YannigRoth

Companies increasingly use crowdsourcing strategicaly: Cisco’s I-Prize

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The visualization of “design competitions” as described by Lampel, Jha & Bhalla (2012)

Actually both brands and companies increasingly use crowdsourcing in their strategies: brands do it often for marketing and communication, companies do in for innovation. The latter has been described in a recently published article: Test-Driving the Future: How Design Competitions Are Changing Innovation, written by three London researchers, and published in Academy of Management Perspectives. It focuses on innovation-related crowdsourcing, like Cisco’s and GE’s challenges. Let me give some information about the former in this post. Continue reading →

by YannigRoth

The first (crowdsourced) timeline of crowdsourcing by brands

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I’m happy to present the first visualization of the use of crowdsourcingby brands over time. This interactive timeline, called Crowdsourcing by World’s Best Global Brands, is built on Tiki-Toki, a tool to create timelines. Tiki-Toki turned out to be a good way to show how the use of crowdsourcing has exploded since the early 2000’s. The objective was indeed to have a rich and visual representation of how brands increasingly use of crowdsourcing to pursue marketing- and innovation-related business objectives. And the best part is: it will be crowdsourced. Continue reading →