In March, I have only 8 links to share, but each of them relates to a particularly interesting topic. Starting with Unilever’s crowdsourcing ambitions (via The Foundry), to a very funny pre-roll ad by Geico, all the way to some public relations-related articles and a drone video. The latter takes you through the world’s largest cave in Vietnam (click on the image left to see more), and the images are breathtaking. Continue reading →
It’s been 2 weeks since Air France’s latest spot, France Is In The Air, is running internationally. The 45-second advertisement is part of the brand’s new global campaign, which started on April 2nd with print, radio and web ads in 12 countries (including Brazil, China, the USA, Russia, Senegal or Switzerland). What I like about it is that it has an Evian Babies feel to it: a stylish and simplified background, people swinging (instead of swimming) through the screen in a gracious manner, a focus on music rather than words. A very nice creative, mixing retro and glamor, like the print ads. But have you noticed the cyclists?
“There’s nothing that looks more like a plane than another plane,” Tiphaine du Plessis, associate director at BETC, the agency behind the campaign, told l’ADN. The strength of the company lies in “its roots, the French state of mind: when you put one foot in an Air France plane, you are already somewhat in France,” she says. The campaign plays on the globally recognized “positive values” like its traditions, history, gastronomy, architecture or music.
In October, which I spent in Singapore for work, I read and watched a couple of interesting things (note that I changed this series from “My Favorite Readings…” to “My Favorites …” because I’ll feature more images, videos and interactive sites rather than just articles from now on).
One of the articles is a great Foreign Policy article about Singapore’s electronic surveillance policy, explaining how the government is watching Big Data to “protect national security [and] engineer a more harmonious society.”
Other topics include articles about the specificities of the academic job market, a start-up innovation program launched by Coca-Cola, a documentary about the creative brief, a cool creative filmmaking project launched in 3 world cities (including Paris), Google’s latest investment and more.
This month marked the 70th anniversary of the liberation of Paris. The photo on the left is one of many others that the blog Golem 13 has published on June this year, morphing old photographs into the exact same photo – 70 years later. A great project.
This month, I’ve read many interesting things about innovation, academic education, creative inspiration, object conservation or patriotic dedication. The very last tweet wraps up the post nicely with another Paris-themed illustration, an animated one. Continue reading →
A book chapter is “peanuts” on the resumé of an academic, but when you hold the first copy of your life in your hand, it’s cool. The chapter about crowdsourcing in video advertising, which we write with Rosemary Kimani, has just appeared in the book International Perspectives on Business Innovation and Disruption in the Creative Industries co-edited by Robert DeFillippi and Patrik Wikström. The volume examines how disruptive innovations are reshaping industry boundaries and challenging conventional business models and practices in the industries for film, video and photography. Continue reading →
One of my favorite French blogs, InternetActu, offers a bi-monthly selection of articles, studies & papers which I always love to browse through. Despite being a little long, it offers a condensed view of the latest trends, beyond Mashable’s or FastCompany’s trending articles. In order to share more and better about marketing, design & other exciting subjects (the title of this blog), let me do the same on my side, sharing some of my preferred readings on a monthly basis. To start, here are some articles and links I have enjoyed in March, or tweets I’d like to share again. Continue reading →
The quality of consumer attention has been falling for decades, and consumers find product informations on the web rather than on TV these days. That what’s Thales Texeira, assistant professor in Harvard Business School’s Marketing Unit, explain sin a recent working paper. What can marketers do about that? Beefing up advertising or setting up price promotions can have negative effects on current profits and future revenues. Hence, Texeira says that marketers should focus on reducing cost (create & distribute advertising for less money, using crowdsourcing, for example) or on increasing quality (create better ads and tailoring them to increase conversion). Continue reading →