Tag / co-creation

by YannigRoth

L’attaque maladroite de Quirky, pionnier de la co-création

Photos and designs

Images via adafruit.com, quirky.com and techdirt.com

J’ai déjà mentionné à de nombreuses reprises Quirky, présentant l’entreprise américaine, qui a récemment signé un partenariat de distribution avec Auchan, comme un modèle de réussite du modèle de co-création. L’entreprise se base sur des idées venant de la foule d’internautes pour développer et distribuer des produits grand public. S’appuyant sur un effectif important, notamment des designers et d’ingénieurs, Quirky est un exemple spectaculaire de transformation des idées de la foule (crowdsourcing) en produits réels. Mais Quirky est aussi très fort en communication… et son dernier coup de comm’ risque de lui coûter cher. Continue reading →

by YannigRoth

Where do creative crowdsourcing participants come from?

World map with pins representing interviewee locations

Image via ZeeMaps.com

My dissertation on creative crowdsourcing is going along well, and I’d like to share some findings in this post. This is not rocket-science, especially at this early phase of the work 😉 but I thought it would be insightful to share with readers interested in crowdsourcing. Basically, in my quest to find out who creative crowdsourcing participants really are, I analyzed 100+ interviews and was able to have fairly good data about their identity, origin and skills. In this post, let me share some findings about the countries of residence of creatives featured by different crowdsourcing platforms. I’d love to get your comments! Continue reading →

by YannigRoth

Impressions of the Co-Creation Awards event ceremony in Utrecht, Netherlands

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Last Thursday I was at the CapGemini Campus in Utrecht (The Netherlands) for the 2012 Co-Creation Awards ceremony. Beside announcing the winners of the Awards in each of the four categories, it was also a great place to hold workshops and attend presentations. For example, co-creation expert Gaurav Bhalla presented (via Skype) how co-creation and collaboration go together, then we held a series of workshops around co-creation as well as a panel discussion. And then, of course, the winners were announced.

It was a great event set up by the PDMA, the Co-Creation Association, the Co-Creation Forum, CapGemini and eYeka (for whom I work as a Research Fellow,, just to mention it as a disclaimer). It was also an opportunity to catch up with co-creation-twitter-and-blogging-friend Joyce Van Dijk, who now works at MWM2 as Dialogue Manager. Maybe next year I’ll meet some more people there? Don’t hesitate to follow the event’s twitter account to stay tuned.

 

by YannigRoth

Skoda launches co-creation platform to crowdsource insights in China

skoda co-creation platforms screenshot

Click to get to the platform

As articles on Campaign disappear after a couple of days, being only available to paid subscribers, I thought I would do a blog post about Skoda’s latest co-creation/crowdsourcing initiative in China: the www.congmingzhuyi.com platform. It’s Campaign China that reports about this initiative, orchestrated by Leo Burnett Shanghai, that aims to gather consumer ideas about making driving, both inside and outside of the vehicle, more fun. Continue reading →

by YannigRoth

Whitepapers about crowdsourcing, co-creation and open innovation

screens in tiles layout

Last year, I compiled a selection of academic representations of crowdsourcing, co-creation and open innovation. The post is one of the most popular one of this blog, which indicates that there’s quite some interest in these topics. Now, let me share some whitepapers in a similar manner. Generally speaking, a whitepaper is an authoritative report or guide that helps solve a problem (Wikipedia). It is very common for companies to write commercial whitepapers today, designed to promote their products or services. Leading actors in the fields of crowdsourcing, co-creation and open innovation have written numerous whitepapers to promote their respective categories, and here’s a selection of them.

I only selected whitepapers that have been written and published by actors of the field, like consultancies and platforms, leaving aside brand-initiated documents. Also, the whitepapers are listed in some categories (crowdsourcing/co-creation /open innovation), but the companies might also be associated to several of then (for example, eYeka positions itself on co-creation, but uses crowdsourcing and is sometimes also associated to open innovation) Continue reading →

by YannigRoth

B’Twin and Local Motors launch a series of contests to co-create an electric tricycle

the forge btwin competition

Yesterday I received an email from B’Twin’s press department, it was entitled “the 1st bike created by a global community” (in French). That made me curious, and after reading the email and the attached press release, it was clearer what they meant by this statement : the bicycle brand has launched a co-creation contest on Local Motors’ community website The Forge to ask people to design a new personal transport vehicle, the “B’Twin Vélomobile”. A couple of months ago, Quirky has held a short project about reinventing the bicycle, but it was more an entertainment/PR/community animation project than an actual co-creation project. Want to know a little bit more about B’Twin’s contest? Continue reading →

by YannigRoth

Quelques extraits du webinar sur Local Motors et la co-création

Vendredi dernier, le Co-Creation Forum organisait un webinar sur Local Motors, une entreprise dont j’ai déjà parlé sur ce blog. Durant ce webinar (ou slidecast, enfin quel que soit le terme…) on a pu écouter Damien Declercq, directeur du développement commercial de Local Motors, présenter Local Motors ainsi que son rôle au sein de l’entreprise. Damien Declercq est français (Normand même), mais l’ensemble de la présentation a été faite en anglais. Voici quelques passages retranscrits en français pour ceux qui ne maitrisent pas tellement la langue de Shakespeare… ou qui n’ont pas envie d’écouter trois quarts d’heure de webinar! Continue reading →