“The Creative Apocalypse That Wasn’t” (via nytimes.com, illustration by Andrew Rae)
August, the month of holidays, sunshine, nature and sports… right? To me it was all of the above, but I also read a couple of very interesting articles, watched debates and opinion pieces. In this month’s favorites you will find a single article about cycling (!) and many more about creativity and innovation, marketing challenges and tolerance.
Yes, tolerance. I translated the short position piece of a German TV anchor, published it on this blog and on YouTube, and was stunned by all the hate comments that it received. After the surprise, and thinking about it, I see it as a sad manifestation of trolls’ and racists’ hopelessness. I prefer them to just comment under a video than to represent me in our parliaments and institutions. Anyway, here are some much more interesting things to read and watch. I hope you’ll like them too.
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Image via Short Film Corner Cannes
Stay thirsty for creativity, “Creative Marketer of the Year” Heineken said at Cannes Lions this year, where Senior Global Brand Director Gianluca Di Tonda said the brand was “in the business of connecting emotions” while Global Marketing Executive Director Soren Hagh added that great creative work is often made by “people who take risks.” In this post, I share some links about the good & the ugly of creativity, about eYeka’s community members, about scaling a business in a country where there is little or no internet access. You’ll also find two links about failing crowd-based businesses – Quirky and Homejoy – and about pretending to be big when you’re not. Continue reading →
Meet Matias Planas, a graphic designer and photographer from Argentina who also happens to be a member of the jovoto crowdsourcing platform. He just came back from a round-the-world trip where he met a lot of other creatives from the same community (I think this is awesome!). As Matias basically did in real life what I a have been doing for years for my PhD – which is to find out why creatives from across the world participate in crowdsourcing projects – I got in touch and asked him a couple of questions. Continue reading →
In June, I would like to share more creativity and advertising, a bit less crowdsourcing and a lot less research-related stuff. And not only because it was Cannes Lions season. The image on the left shows an excerpt of Apple’s “World Gallery” video, which won the top prize in the Outdoor category, and which I share an article about in this post. I really like that a people-powered brand campaign won a Grand Prix at Cannes, it shows how advertising is taking user-generad content seriously. Other links relate to Facebook stalking, Russian humor, smart activation campaigns and… crowdsourcing. I couldn’t help it. Continue reading →
Doritos chips were invented in 1966 by Arch Clark West, a marketing VP at Frito-Lay in the early 1960s, who died at age 97 a couple of years ago (his whose family planned to “sprinkle Doritos at his graveside service“). To see what Dortitos 1.0 looked like, check out the original Doritos pack on the very cool “Vintage Frito-Lay” Pinterest board.
Today, the brand is very famous for its “Crash The Super Bowl” advertising contest, in which it invites filmmakers to create ads that can be selected to be aired during the Big Game. In this post, I’d like to dig deep, very deep into the brand’s crowdsourcing history (you may also check Dan Lamoureux’s blog or the contest’s Wikipedia page). I’ve taken out the Doritos stories from my crowdsourcing timelines (Doritos is not a Best Global Brand) but I want to still share it, so I do it with this blog post, which will end with a reference to my “The State of Crowdsourcing in 2015” trend report available on eYeka.
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I am happy to share the “The State of Crowdsourcing in 2015” trend report (“How the world’s biggest brands and companies are opening up to consumer creativity“) with you, which we wrote in collaborative spirit with François Pétavy (CEO of eYeka) and Joël Céré (Insights & Innovation Solutions Director at eYeka). For the first time since the beginning of the crowdsourcing phenomenon, besides a sporadic blog post in late 2013, this report takes a (big) step back to look at the evolution of crowdsourcing since the mid-2000s, providing important insights about how it is used for marketing and innovation across the globe. Continue reading →
Here are a dozen of links, stories and videos that I liked in February. From Parker Higgins’ viral tweet about Samsung’s Smart TV to the Google Cardboard virtual reality gadget and a magnificent video about Dubai, I hope you’ll find some stimulating things here. I’ve also inserted two cycling-related links where great champions, Sir Bradley Wiggins and François Pervis, tell us a little bit about their life experiences and cycling in different cultures – each in their own ways. I hope you like it, share it, and you have a great day! Continue reading →