Tag / creativity

by YannigRoth

Crowdsourcing a new map design for Paris’ subways

paris-subway-maps

Images via ratp.fr and checkmymetro.com

 

Creads, a Paris-based crowdsourcing platform for design and advertising, has recently launched held a design contest for CheckMyMetro. Fed up with the Parisian transport authority’s refusal to open its data to designers, the founder of CheckMyMetro wanted to find an alternative visualization of one of the world’s densest metro networks. The winner is an experienced graphic designer from the South of France, Antoine Raby, who has designed maps too. Here’s more about this initiative… Continue reading →

by YannigRoth

What creative consumers craft with old bikes: my favorites of the Scraplab Design Contest

banner

(Image via scraplab-community.com)

The crafting movement is taking off since a couple of years now. Websites like Etsy or Sugru are examples of communities that gather around modifying and showcasing creative peoples’ crafts, recycled objects of self-designed decoration (you might also want to check out IKEA Hackers, the blog). On this blog, I’ve already covered this trend through a book review of Marke Eigenbau (“Brand DIY” in German) or a documentary about Arduino electronics. In the last two and a-half months, an online contest was organized to gather these creative peoples’ crafts and objects: the Scraplab Design Contest. As a fan of cycling, I wanted to showcase the most interesting cycling-related designs/crafts that came up. Continue reading →

by YannigRoth

Pourquoi le pâté Le Hénaff a fait du marketing participatif sur une plateforme… suédoise

screenshot-contest-page

Image via mypitch.com

Le marketing participatif est en vogue, on pourrait même dire qu’il a atteint une certaine phase de maturité. Un expert a récemment dit à propos de Coca-Cola que la marque atteignait sa “maturité sociale” puisqu’ils veulent missionner une agence qui surveillerait la e-réputation de la marque au niveau global. L’opération que j’ai découverte récemment sur le site MyPitch.com m’a cependant laissé un peu perplexe: l’année dernière, une marque bretonne (Hénaff) a demandé à des créatifs inscrits sur une plateforme suédoise (MyPitch) de proposer une identité graphique pour une nouvelle marque de produits tartinables bio… WTF? Continue reading →

by YannigRoth

Is crowdsourcing dead? How creative crowdsourcing platforms evolve

tombstone-crowdsourcing

When Jeff Howe coined the term crowdsourcing back in 2006, he defined it as “the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call” (this definition is still on Wikipedia). Today, other buzzwords like co-creation and open innovation flood the marketing and innovation blogs. To know what’s happening with crowdsourcing, let’s just take a look at how the platforms based on crowdsourcing principles evolve. Let’s take a look at different types of platforms using crowdsourcing principles : virtual ad agencies, creativity platforms and (still) the crowd-sourcers. Continue reading →

by YannigRoth

Don’t underestimate the gamers !

In a previous post about personal branding (in French), I mentioned the fact that some recruters leverage the gaming-platform World of Warcraft (WOW) to hunt for good managers. Think about it : multitasking, team management, organisation and communication skills… everything that we can find in job offers ! According to Jane McGonigal, we’re also more inclined to collaborate in game world than we are in real world. Knowing that collaboration and engagement seems to be the holy grail of a lot of companies out there (at least on paper), gaming might be a solution. Continue reading →

by YannigRoth

Management dans les industries créatives : pas si collaboratif que ça !

couverture

La créativité est une des soft skills très prisées aujourd’hui, puisqu’ il s’agit d’un des principaux moteurs d’innovation dans nos sociétés post-industrielles où l’avantage comparatif vient des compétences et des idées. Le livre Manager la créativité, ne traite pas vraiment d’innovation industrielle, mais se penche sur la gestion de la créativité dans les industries créatives (cinéma, édition, gastronomie etc.). Cet ouvrage nous donne un observe de manière rigoureuse la manière dont les entreprises gèrent la créativité, et contourne donc l’effet de halo dans lequel on a tendance à tomber quand on parle de grands noms comme Pixar, Hermès ou les Ateliers Jean Nouvel… Continue reading →