One of my favorite French blogs, InternetActu, offers a bi-monthly selection of articles, studies & papers which I always love to browse through. Despite being a little long, it offers a condensed view of the latest trends, beyond Mashable’s or FastCompany’s trending articles. In order to share more and better about marketing, design & other exciting subjects (the title of this blog), let me do the same on my side, sharing some of my preferred readings on a monthly basis. To start, here are some articles and links I have enjoyed in March, or tweets I’d like to share again. Continue reading →
Tag / crowdsourcing
Can’t The French Do Better Than That? #Creativity #Consumer #Innovation
Image via La Fabrique à A Innovation’s newsletter (click to read)
A couple of weeks ago, I published a post about French competitors of Quirky. I briefly presented 3 of them: Nov’In, MyKompany and La Fabrique à Innovations (The Innovation Factory, in French). Earlier this week I received their newsletter in which they announced that they were moving to bigger offices in Marseille (South-East), leaving Narbonne (South-West). I think this is great news and I’d like to congratulate them very sincerely; it’s a good step for this promising French start-up to develop and push consumer creativity in France. However, what bugged me in the newsletter is the presentation of products currently being developped. Continue reading →
Présentation sur le crowdsourcing et l’innovation collaborative chez @BELGroup
Hier, grâce à la recommandation d’un ami doctorant, j’ai eu le plaisir de faire une présentation sur l’innovation collaborative et le crowdsourcing chez BEL Group (Leerdammer, La Vache Qui Rit, Kiri etc.). L’objectif était d’inspirer les équipes marketing à de façons de faire du marketing autrement, à leur présenter ce qu’il se passait à la marge des pratiques dominantes. Bien que le crowdsourcing devient de plus en plus mainstream, c’est encore une pratique peu connue. J’espère avoir apporté ma contribution au “Inspiring Lunch” organisé par BEL hier. Pour les curieux, voici (ci-dessous) une partie de ma présentation. Continue reading →
Should Creative Crowdsourcing Participants Get Working Contracts And Salaries?
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For one year, there have been two important legal events that could shape the future of the crowdsourcing landscape. First, on October 26th 2012, one-time Crowdflower worker Christopher Otey filed a lawsuit (PDF) against Crowdflower alleging that the platform violated the U.S. Fair Labor Standards Act. Second, on October 22nd 2013, a group of Yelp reviewers filed a class-action lawsuit (PDF) against the business review site, claiming that they are unpaid writers who are vital to the company’s existence. These two lawsuits are claiming Labor law applications to micro-task crowdsourcing activities.
Could this happen in creative crowdsourcing?
Up to this day, neither of these lawsuits -which have very similar claims- have been closed, which shrouds the entire crowdsourcing industry in a big question mark. In this post, I briefly describe these cases, clarify the legal situation in the U.S. and in France, and tell whether creative crowdsourcing participants should get working contracts with platforms and sponsors – or not. Continue reading →
Gelehrter Betriebswirt, Professionneller Tänzer und Animationskünstler
Die “Fette Moves” Crew, mit Florian Genal, links
Ich habe seite langer Zeit nichts mehr auf Deutsch geschrieben. Seit sehr langer Zeit, sogar! In diesem Post möchte ich Florian Genal vorstellen, ein professionneller Tänzer aus Karlsruhe, der nebenbei auch sehr erfolgreicher 3D-Künstler ist. Florian a.k.a. FlojoArt hat in der Tat über 10 Wettbewerbe auf eYeka gewonnen (bei seinem letzten Interview vor über einem Jahr waren es noch 7), und wird wahrscheinlich in den nächsten Monaten noch einige Preise gewinnen. Wer ist er? Wie kam er zu diesem Hobby? Was macht er heute?
Hier sind einige Antworten… und die Erkenntniss, dass mann im Leben alles mögliche erreichen kann. Continue reading →
To End 2013, Some Stats From The Crowdsourcing Timeline
Click to access timeline
It’s been a little more than a year that I started curating crowdsourcing initiatives by the World’s Best Global Brands on this timeline. As I write this, there are now 479 examples of crowdsourcing listed, with information about the initiatiors, objectives and results of each initiative – at least I try to keep it updated to the best I can! I’m extremely humbled that some of the brightest minds in business and academia (@lindegaard, @jtwinsor, @bogers, @klakhani, @masscustom) also appreciate this timeline. As we are ending 2013 these days, and starting 2014, let me just share some facts based on this timeline’s data. Just scroll down and let the visualizations speak by themselves. Continue reading →
Jan Marcinek (@Kryspin) Launches Visionnaire.co in the Czech Republic
This week, Jan Marcinek from Czech Republic launched his crowdsourcing platform, Visionnaire.co. Why do I blog about this? Because I have interviewed Jan for my thesis a couple of times in the past, and discovered a passionate and talented young man who wanted other creatives to get the same opportunities than he got. Jan, alias Kryspin, is indeed a successful crowdsourcing participant, and wanted to launch a local platform in the Czech Republic. Now, he did just that. Here’s a short Q&A with Jan. Continue reading →
Yannig Roth / This is my personal blog 