Tag / web

by YannigRoth

The Stock Photo Model That Wanted To Remain Anonymous

A caption of the "Ariane - The Overexposed Stock Image Model" facebook page (click to see more)

A caption of the “Ariane – The Overexposed Stock Image Model” facebook page (click to see more)

In December 2014, I took part in a debate about crowdsourcing in which one of the attendees, a professional photographer, said that stock photography lowers advertising quality. He wasn’t totally opposed to the concept of crowdsourced stock photography, but said that it leads to lower quality as the diversity of visuals is poor. While I haven’t studies the topic it depth, he has a point, and here’s an example: Ariane.

You MUST have seen her in the last years! “Ariane is so ubiquitous, she has probably entered your subconscious at some point,” Placeit notes; even at eYeka we’ve been guilty of it (see here or here). Here’s an example of “technically the most famous model in the world” which is used in hundreds of ads across the world. Continue reading →

by YannigRoth

Quirky Acquires Consulting Firm To Start Servicing FMCG Companies

Click to see the photos my brother Maël and I took when we visited the Quirky HQ in New York, last year.

Click to see the photos that my brother and I took when we visited Quirky’s HQ last year.

Quirky, a company I blogged about quite regularly, has just announced the acquisition of the consulting firm Undercurrent “in pivot to serve corporate clients” as Inc. notes. It is an interesting move, as it represents a shift from being (only) a product maker & distributor to (also) being a crowdsourcing agency that works for big clients. “Having joined forces with Undercurrent, Quirky can now give large companies access to its community of inventors and will give those companies exclusivity to certain product ideas,” Graham Winfrey’s Inc. article explains. So they’ll do pretty much the same than eYeka. Continue reading →

by YannigRoth

A Perfect Map Of The World Will Never Exist

I started reading the book on my way back from Singapore. A live map showed us where we were in real time

I started reading the book on my way back from Singapore. A map showed us where we were in real time (which is not anecdotal, as I found out after finishing its last chapter about today’s usage of maps)

I love maps, I could stand hours in front one, whether it represents my city or the entire world; whether it hangs on a wall or it twist at my fingertips on my tablet. It is quite a creative and cheap way to travel! I just finished a fascinating book: A History of the World in 12 Maps, written by a British professor, Jerry Brotton. He explains how humans have always been driven to represent the world around them, and how each of these representations is shaped by cultural, political or commercial interests. Google Earth is no exception.

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by YannigRoth

My Favorties Of December: Countries As Brands, Sorbonne From The Inside & Choices Across Cultures

Image via @HistoricalPics (click to see tweet)To wrap up 2014 nicely, here is a selection of links (articles, reports, interviews, photos…) that I liked and tweeted in December. Articles about crowdsourcing, content marketing, entrepreneurship and open creativity populate this wrap-up, I hope you will like them.

For me, 2015 will mark a pivot year as I will start as a full-time Marketing Manager at eYeka, shifting the focus away from research and towards driving business results for the world’s leading creative crowdsourcing platform. I just found this part of my job to keep me going more than only doing teaching and research (note that I will finish my thesis, continue working on currently ongoing research projects and start teaching marketing at ESSCA Business School, so I’m not totally changing focus).

Happy 2015 to you all! Continue reading →

by YannigRoth

Here’s What A French CMO Thinks About Creative Crowdsourcing

Click on the image to see the contest results on eYeka

Click on the image to see the contest results on eYeka

Earlier this year, Aviva launched a contest, asking the eYeka community to share their ideas about what “useful” means to them when it comes to insurance (disclaimer: I work at eYeka as a Marketing Manager). “Tell us what your needs are […] and help Aviva become the most useful insurance company ever!” the brief asked. Aviva received about 50 ideas from over 20 countries, which the company praised as being “interesting and rich entries,” and rewarded 3 ideas from Singapore, Mexico and Argentina. What did the person behind the project think about creative crowdsourcing? Here’s a translation of what Françoise Lamotte, Aviva France’s former CMO, shared about the crowdsourcing experience on her blog.

The original article, called “Le crowdsourcing à l’assaut de la forteresse des créatifs?” (“Is crowdsourcing taking the creative fortress by storm?“) was published here; this is a translation of it (emphases and links added by myself). You can find the contest results and the brand’s feedback to the community on the contest announcement page too. Continue reading →

by YannigRoth

Watch These 10 Awesome Brand Videos Taking Place In Paris

Image via Flickr

Image via Flickr

I love living in Paris, it is such a beautiful and vibrant city. In this post, I simply would like to share a couple of (crowdsourced) brand videos that star the city of light. My work at eYeka (Paris) allows me to see so many creative videos, both on eYeka and on other crowdsourcing platforms, that I just have to spread some of them, and why not take the place I live in as a common thread for all of them? Watch these videos submitted to various crowdsourcing competitions for brands like Microsoft, Lux, Lacoste, Puma and others… and come over visit this beautiful part of the world one day! Continue reading →

by YannigRoth

My Favorites Of October: Singapore’s Tight Data Surveillance, Google’s Investment In Cinematic Reality & 7 Advantages A PhD

Image via FlickrIn October, which I spent in Singapore for work, I read and watched a couple of interesting things (note that I changed this series from “My Favorite Readings…” to “My Favorites …” because I’ll feature more images, videos and interactive sites rather than just articles from now on).

One of the articles is a great Foreign Policy article about Singapore’s electronic surveillance policy, explaining how the government is watching Big Data to “protect national security [and] engineer a more harmonious society.”

Other topics include articles about the specificities of the academic job market, a start-up innovation program launched by Coca-Cola, a documentary about the creative brief, a cool creative filmmaking project launched in 3 world cities (including Paris), Google’s latest investment and more.

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