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Discussion With LEGO’s Community Strategist, Yun Mi Antorini

20 September 2014

Yun Mi Antorini

LEGO, one of the most creative and loved brands in the world, attributes a big part of its success to its thriving fan community. Almost 10 million Facebook fans, over 180,000 Twitter followers or a 10,000+ member LEGO Ideas community show that the brand and its product have huge traction among kids and adults alike (watch this TED talk to have a short impression of the phenomenon). The company has not only recognized the power of this fanbase, realized how valuable it is, but they actively encourage its development and look for its well-being – from a passive observer to an active promoter.

I’ve already blogged about community management in a crowdsourcing setting, now here’s an interview of LEGO’s “Community Strategist,” Yun Mi Antorini, whose job is – basically- to make that community happy (how cool is that?). Read more…

How Do Countries’ Cultural Norms Impact Global Creativity? (Paper Forthcoming in @ASQJournal)

9 September 2014
The cover of an ASQ issue from June 2012, which I chose only because of the bicycle! (Image via ManagementINK)

The cover of an ASQ issue from 2012, which I chose only because of the bicycle

Here it is, my (our) first publication in a peer-reviewed management journal. We have just received our acceptance letter from Administrative Science Quarterly (ASQ), a prestigious quarterly journal that publishes the theoretical and empirical papers on organizational studies, for our paper “How Culture Impacts Creativity: Cultural Tightness, Cultural Distance, and Global Creative Work.

To make it short, the paper looks at the effect of culture (the extent to which countries have strong cultural norms and enforce them strictly) on peoples’ likelihood to participate in, and succeed at, global creative tasks. It advances a new theoretical model, the “Cultural Alignment Model of Global Creativity,” to understand how culture impacts creativity in a global context.

Here’s a bit more about the paper, and about the publication process – which I went through for the first time. Read more…

Does Crowdsourcing Deliver On Its Promise (For Creatives)?

8 September 2014

Video Contest Website Landing Pages

Recently, in a thread of email exchanges with a successful video contest participant who won numerous contests for many prestigious brands, I was struck by this person’s response to my “how are things going?” question. That person replied: “Unfortunately while I wish I had gotten some ‘real’ work all these contests haven’t had any effect on my professional career and I’m still struggling to get work!

This bugged me, because professional advancement and career opportunities are a big part of the promises of crowdsourcing. My experience and research confirms that many crowd members participate with this in mind (some call it hope labor), so I wanted to know more. “I’m a little bugged by [the fact that he was still looking after all these wins, does it mean that crowdsourcing doesn’t deliver on its promise?” I asked. Here’s the response from the filmmaker, and a call for discussion.

Read more…

My Favorite Readings in August: The Creative Process Illustrated, Cycling Across The USA & PhD After 40

31 August 2014
Photo by

Some of the tweets shared in this post feature memorabilia. Hence this photo of Paris in the summer with a photo of 1944 (click to see 49 more)

This month marked the 70th anniversary of the liberation of Paris. The photo on the left is one of many others that the blog Golem 13 has published on June this year, morphing old photographs into the exact same photo – 70 years later. A great project.

This month, I’ve read many interesting things about innovation, academic education, creative inspiration, object conservation or patriotic dedication. The very last tweet wraps up the post nicely with another Paris-themed illustration, an animated one. Read more…

My Book Review of @AneeshChopra’s “Innovative State”

27 August 2014
Click to enlarge

Click to enlarge

Aneesh Chopra was the first Chief Technology Officer (CTO) of the Unites States government, and served in this position from 2009 to early 2012. Since then, he has run for the office of Governor in Virginia (but has not succeeded) and created Hunch Analytics, a company which crunches public and private data to “help executives and industry leaders in health care, education and energy to make smarter business decisions.” But this post is not about the latter, it’s about Chopra’s experience as the USA’s very first CTO, and his vision of how technology can improve governments.

I enjoyed reading Innovative State very much, not only because it mirrors some of the phenomena I study in academia, but also because it reminded me of Gilles Babinet‘s book about his experience as a digital champion in France (disclaimer: Gilles Babinet is co-founder and board member of eYeka, where I work part-time). While Babinet had a much more consultative role, Chopra was leading the action in the White House – which also shows how seriously digital technologies are taken in France (not a lot!) compared to the US. Anyway. His views on how new technologies can transform government, shared in Innovative State, are highly interesting. According to him, four priorities (open data, impatient convening, challenges & prizes and attracting talent) should drive the US’s agenda toward becoming “a 21st century government that elevates the role of everyday Americans.Read more…

Cool: Holding Our First Book Chapter In Our Hands

12 August 2014
Click to get to the chapter page

Click to get to the chapter page

A book chapter is “peanuts” on the resumé of an academic, but when you hold the first copy of your life in your hand, it’s cool. The chapter about crowdsourcing in video advertising, which we write with Rosemary Kimani, has just appeared in the book International Perspectives on Business Innovation and Disruption in the Creative Industries co-edited by Robert DeFillippi and Patrik Wikström. The volume examines how disruptive innovations are reshaping industry boundaries and challenging conventional business models and practices in the industries for film, video and photography. Read more…

My Favourite Readings in July: Cycling In The Eurotunnel & The Cost Of Top Academic Papers

2 August 2014
Image via @HistoricalPics

Image via @HistoricalPics

Here are 10 tweets from July, which are my preferred articles and readings of the month. You’ll notice that cycling is more present than usually – July is the month of the Tour de France – but innovation, academia and creativity are also featured in this month’s favourite links.

I also had the chance to attend the 12th Open & User Innovation Conference at Harvard Business School, which was a great event to meet fellow researchers and stay up to date with trends around crowdsourcing. Now I’m back in Paris and look forward to a couple of easy summer weeks in the city, which is much more quiet when everyone is away for holidays on the beach.

Enjoy the links.

Read more…


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