Skip to content

My Favorites in September: Airbnb’s Brand Strategy, The World’s Last Globemakers & Mothers of ISIS Fighters

30 September 2015
Image via

Image via

How/why did the Amazon Phone fail? What do Converse and Airbnb do in order to make their brands attractive to existing communities? And do globemakers still exist today? Some answers are answered in this month’s favorites.

It’s a heterogeneous mix of articles about branding, marketing, ISIS and more that I would like to share this September. My personal favorite is the last link of this list, a truly insightful post by Standard Chartered Bank’s Global Head of Digital Marketing, Damien Cummings. I would urge every other brand marketer to write something similar, it would make my life so much easier :) And it would allow for a lot of synergies between brands and agencies.

Read more…

My Favorites in August: Brand Challenges, Speaking Out Against Racism & The Creative Apocalypse

30 August 2015
Illustration by Andrew Rae (via

“The Creative Apocalypse That Wasn’t” (via, illustration by Andrew Rae)

August, the month of holidays, sunshine, nature and sports… right? To me it was all of the above, but I also read a couple of very interesting articles, watched debates and opinion pieces. In this month’s favorites you will find a single article about cycling (!) and many more about creativity and innovation, marketing challenges and tolerance.

Yes, tolerance. I translated the short position piece of a German TV anchor, published it on this blog and on YouTube, and was stunned by all the hate comments that it received. After the surprise, and thinking about it, I see it as a sad manifestation of trolls’ and racists’ hopelessness. I prefer them to just comment under a video than to represent me in our parliaments and institutions. Anyway, here are some much more interesting things to read and watch. I hope you’ll like them too.

Read more…

Immigration, Religion, Sex… Some Of My Favorite @Intelligence2 Debates

24 August 2015
Image via (click to read his interesting post about IQ²)

Image via (click to read his interesting post about IQ²)

I love debate, even when I face stupid or irrational arguments. It’s stimulating your mind, makes you work on your self-discipline, entices you to find smart arguments, and encourages dialog which is healthy for any stable society. Recently I found out about Intelligence Squared, an organization that stages debates held in the traditional Oxford style around the world, and which broadcasts these debates on YouTube. I’ve watched dozens of them, from business to politics, sex or religion. Here are some of my favorite Intellgence² debates, as well as my positions to the motions that are being discussed in them. Read more…

“Open your Mouth. Show Attitude.” @AnjaReschke1’s Comment Against Hate Speech (in English)

6 August 2015

In a time where Europe sees increasing news coverage about migrants both inside (ex: Paris, Calais) and outside its borders (ex: Syria, Lybia), there is a worrying uptake of public hate speech on the internet and attacks on refugee shelters. Yesterday evening, in the German television news program Tagesschau, broadcast on the German public-service television network ARD, Anja Reschke made a 2-minute, important statement on German public TV: “Open Your Month, Show Attitude.” While anyone can have an opinion on the way – and the extent to which – countries should receive and help migrants, there a universal, important message in what she said. Here it is in English (links and bold passages added by myself). Read more…

My Favorites in July: Heineken’s Creative Ladder, Airbnb in Cuba & Pretending to be a Successful Startup

31 July 2015
Image via Short Film Corner Cannes

Image via Short Film Corner Cannes

Stay thirsty for creativity, “Creative Marketer of the Year” Heineken said at Cannes Lions this year, where Senior Global Brand Director Gianluca Di Tonda said the brand was “in the business of connecting emotions” while Global Marketing Executive Director Soren Hagh added that great creative work is often made by “people who take risks.” In this post, I share some links about the good & the ugly of creativity, about eYeka’s community members, about scaling a business in a country where there is little or no internet access. You’ll also find two links about failing crowd-based businesses – Quirky and Homejoy – and about pretending to be big when you’re not. Read more…

This Guy Travelled Around The World To Meet Creative Community Members

13 July 2015

Image via

Meet Matias Planas, a graphic designer and photographer from Argentina who also happens to be a member of the jovoto crowdsourcing platform. He just came back from a round-the-world trip where he met a lot of other creatives from the same community (I think this is awesome!). As Matias basically did in real life what I a have been doing for years for my PhD – which is to find out why creatives from across the world participate in crowdsourcing projects – I got in touch and asked him a couple of questions. Read more…

My Favorites in June: Apple World Gallery, Heineken Lock & Google Expeditions

30 June 2015

Image via Cannes Lions Archive (click to see video)In June, I would like to share more creativity and advertising, a bit less crowdsourcing and a lot less research-related stuff. And not only because it was Cannes Lions season. The image on the left shows an excerpt of Apple’s “World Gallery” video, which won the top prize in the Outdoor category, and which I share an article about in this post. I really like that a people-powered brand campaign won a Grand Prix at Cannes, it shows how advertising is taking user-generad content seriously. Other links relate to Facebook stalking, Russian humor, smart activation campaigns and… crowdsourcing. I couldn’t help it. Read more…


Get every new post delivered to your Inbox.

Join 1,666 other followers

%d bloggers like this: