by YannigRoth

Une fable numérique à la fois superficielle et profondément inquiétante : “Transparence” de Marc Dugain

Je rentre de vacances sur la côte Atlantique et prends le temps d’écrire – avant de me replonger dans les nombreux projets de la rentrée – quelques lignes sur Transparence, un roman d’anticipation qui place la collecte et l’usage des données personnelles au cœur d’une vision très particulière de notre monde en 2068.

Malheureusement, malgré quelques rebondissements savoureux, l’histoire est assez peu intéressante et une grande partie du livre est dédiée à critiquer de manière peu subtile la société actuelle. Mais j’ai trouvé cette critique parfois très juste, et la vision proposée a certainement de quoi nous faire réfléchir.

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by YannigRoth

I will be interviewing Seth Godin at Yes We Trust Summit, come join me 🤲

Yes We Trust Summit is this year’s most ambitious privacy event, gathering marketers, compliance & tech executives around the idea that privacy drives trust and growth. Find our more on yes-we-trust.com.

A couple of years ago, I have shared – in French and on this blog – how much I enjoyed reading Seth Godin’s book “Tribes,” which almost energized me to the point of launching my company! Much more recently, I have also read his classic “Permission Marketing” and, I don’t remember when exactly when I watched it, but I also warmly recommend the hilarious “This is broken” TED Talk from 2006.

He will be one of the star speakers at Yes We Trust Summit, and I will have the pleasure to moderate the Q&A with the audience.

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by YannigRoth

Joachim Gaucks “Toleranz” ist eine wichtige Erinnerung an das, was Menschen verbindet

Ich habe das Buch des vorherigen Bundespräsidenten (geschrieben mit der Journalistin Helga Hirsch) vor knapp einem Jahr in Düsseldorf gekauft, und es lange liegen gelassen.

Erstens, weil ich Abends und während meiner Wochenenden nicht immer Lust hatte, ein Buch aufzuschlagen, dass so ein “schweres” Thema angeht. Zweitens, weil mir damals die ersten Seiten den Eindruck gegeben haben, dass das Buch viel hitorischer und philophischer war, als ich es erwartet hätte (was in den späteren Kapiteln nicht mehr der Fall ist).

In den diesjährigen Sommerferien habe ich mich endlich dazu entschlossen, es zu Ende zu lesen… und ich habe es sehr genossen. Hier teile ich einige meiner Lieblingspassagen. Continue reading →

by YannigRoth

My 6-step process for maximum webinar impact (with full video recording & slides)

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This week, I have shared some tips & best practices about organizing webinars with maximum impact when you have little time. I thought this to be particularly useful to marketers in the current context where events & meetings are cancelled across the globe. Here are: (1) the full recording and (2) the slides. Continue reading →

by YannigRoth

I’ll be sharing some of my experience in running webinars (come & say hi! 👋)

Hi everyone! Some of you may not follow me on Linkedin or on Twitter, so I’m dropping a short blog post to (1) let you know I now work as Head of Marketing at Didomi and (2) invite you to an upcoming webinar I am organizing. I usually don’t do this here, but it’s a first time for me, and I’d be keen to have some of you on board. Continue reading →

by YannigRoth

Articles I enjoyed in the last five (!) months: Switching jobs, the risk of VC investment & Parisian etiquette

paris etiquetteThe last blog post I wrote about my favorite articles dates 5 months back. It feels like an eternity.

These have been pretty eventful: I switched from one tech company to another, have taken time for myself between both jobs, picked up running quite seriously again, spent a lot of time reading, and – now – we’re in the midst of a global pandemic. Crazy. Let me share 10 tweets from the last five months… which may or may not be related to the above events. Continue reading →

by YannigRoth

Benjamin Franklin’s List of 13 Virtues

I have just finished Benjamin Franklin’s autobiography (full text here), a short and entertaining read written in 18th century English. Once you get used to the prose, it becomes very enjoyable to read. I learned a lot about the founding father, his life and travels (including that he started writing the autobiography just across the Seine, in 1784), his views, skills, inventions and various projects as a public servant.

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