Design Needs To Adapt To Digital Disruption Too (@Damien_Creatif’s Master Thesis)

Damien Henry presenting his work at the "Prix du Mémoire Digital" in Paris, France

Damien Henry presenting his work at the “Prix du Mémoire Digital” in Paris, France

My activity leads me to speak to a lot of Masters or PhD students who explore the crowd economy. Actually, at eYeka we receive so many interview requests that I am now sending standard replies with links to the most common answers (Why do brands crowdsource? Why do consumers participate? etc, for which a lot is available online and in academic literature). But some research projects stand out as really original and interesting. After sharing a good Masters thesis of a student of mine who worked on women’s pro sports, this post is a Q&A with a French designer, Damien Henry, who completed his thesis (not under my supervision).

Entitled “Crowdsourcing: Can Graphic Design Become Uberized?“, his already award-winning thesis is a rare piece of research that explores the pros & cons of crowdsourcing from a designers’ point of view. While I do not endorse all his findings or POVs, I believe it his work is worth being shared beyond the French-speaking world. So I’m translating a slightly edited English transcript of our conversation (images and links have been added by myself). Continue reading →

I’m Happy To Share My Data For Research Purposes (#Crowdsourcing #CoCreation #OpenInnovation #Marketing)

Image via KeepCalm-O-Matic.co.uk

Image via KeepCalm-O-Matic.co.uk

We all benefit from sharing knowledge” I like to say. That’s why I initially started this blog, that’s why I keep it alive and blog on other platforms too. That’s also why I chose to share panel data a while ago, which I hope has been used by people to better understand motivations and willingness to engage in online co-creation.

Now I would like to offer 3 more opportunities to benefit from data I’ve gathered over the years – and that I’d hate to see sit idle on my hard drive: the Creatives In The Crowd data (map), the Crowdsourcing Timeline data (timelines), and the “eYeka Research Survey 2014” data (survey). You may use it for academic, market or trend research… truth is that I won’t be able to analyze it all. So let’s discuss! Continue reading →

My Favorites of January: GE’s Hot Sauce, Brand Names Across The World & Facebook Reactions

Image by GE, via FastCoCreate.com

Image by GE, via FastCoCreate.com

Happy New Year! In France we have until January 31st to share our greetings, so I am just in time. This month, I have watched & read a number of things that I would like to share with you, including a beautifull 4K video of Brittany, a funny sketch about French peoples’ way to say ‘hello’, posts about GE’s brand marketing & activation strategy, or some articles about blockchain. I hope you enjoy it. Continue reading →

Merci, Thank You, Danke, Trugarez

Les remerciements après la soutenance, un des moments les plus importants!

Les remerciements après la soutenance!

Voici un long message de remerciement pour beaucoup de personnes! C’est un extrait de mon introduction de thèse, dans laquelle je voudrais exprimer ma gratitude à tous ceux qui ont nourri le travail des 4 dernières années. Lorsqu’on s’engage dans un travail de thèse, on s’engage dans une longue aventure constituée de multiples phases successives. Je ne parle pas uniquement des phases « classiques » du travail de recherche […].

Ces phases m’avaient été enseignées à l’ESSCA Ecole de Management, au sein de laquelle j’ai effectué un mémoire de recherche, grâce à des enseignements méthodologiques très précis. Je voudrais donc remercier mes professeurs à l’ESSCA Ecole de Management pour m’avoir transmis cette curiosité intellectuelle et ces méthodes pour mener à bout un travail de thèse. Je tiens particulièrement à remercier le Professeur Jean-François Lemoine, qui a suivi mon mémoire de fin d’études et m’a ouvert les portes de la Sorbonne en m’encourageant à mener un travail de recherche plus approfondi, plus rigoureux et bien plus engageant que celui de mémoire. Continue reading →

Invitation : Soutenance de Thèse de Doctorat #Crowdsourcing #Marketing

Sorbonne Galerie GersonChers amis, j’ai le grand plaisir de vous inviter à ma soutenance de thèse, qui se tiendra le mercredi 13 janvier 2016 à 14h, en Sorbonne :

“Comprendre la participation des internautes au crowdsourcing : Une étude des antécédents de l’intention de participation à une plateforme créative.”

Ce travail a été conduit sous la direction de Jean-François Lemoine (Professeur, Université Paris I Panthéon Sorbonne) et le jury sera composé de Madame Emmanuelle Le Nagard-Assayag (Professeure, ESSEC Business School), Monsieur Jean-Marc Decaudin (Professeur, Université Toulouse 1 Capitole), Monsieur Benjamin Morisse (Professeur, ESSCA Ecole de Management), Monsieur François Pétavy (Directeur Général, eYeka) et Monsieur Alexandre Steyer (Professeur, Université Paris 1 Panthéon Sorbonne). Continue reading →

My Favorites in December: CMO Interviews, Undelivered Letters & Happy New Year!

Photograph: Hague Museum for Communication (via TheGuardian.com)

Photograph: Hague Museum for Communication (via TheGuardian.com)

The year 2015 is over, and after WordPress sent me my 2015 annual blogging report, I start by thanking the readers of this blog, who mainly arrived here through Facebook, eYeka’s blog and Twitter. The 64,000 viewers of the blog came from 179 countries in 2015, most of them from France (about 20,000) and the United States (about 15,000). But enough of the numbers, just a warm and heartfelt THANK YOU for your interest!

In this December recap, I share some of my favorite links that inspired, interested or entertained me – and maybe you’ll like them too? Below are some CMO interviews, articles about (social) media, cycling or memorabilia, and more stuff that I enjoyed looking at in December.

Continue reading →

Elon Musk About Using Prize Competitions To Tackle Climate Change #COP21 #ElonSorbonne

Elon Musk at center stage (Richelieu amphitheatre), taking questions from the audience

Elon Musk at center stage (Richelieu amphitheatre), taking questions from the audience

Yesterday, Elon Musk came to the Sorbonne, giving a talk about climate change and the importance to act in favor of the environment. One of the Sorbonne’s constituting universities invited him to present and discuss with students, on the same stage where Morgan Freeman, who plays Professor Samuel Norman, spoke in Lucy (the movie). “[COP21] is a crucial event aiming to achieve a legally binding and universal agreement on climate, [and] in parallel to the official negotiations, the civil society is getting ready to demonstrate its mobilization and send a message to the decision makers,” the official invitation said. “In this context, Elon Musk accepted [to] share his vision in front of the students. He will discuss how we can all take meaningful action towards changing the future.Continue reading →