This week, I have shared some tips & best practices about organizing webinars with maximum impact when you have little time. I thought this to be particularly useful to marketers in the current context where events & meetings are cancelled across the globe. Here are: (1) the full recording and (2) the slides. Continue reading →
Author / YannigRoth

I’ll be sharing some of my experience in running webinars (come & say hi! 👋)
Hi everyone! Some of you may not follow me on Linkedin or on Twitter, so I’m dropping a short blog post to (1) let you know I now work as Head of Marketing at Didomi and (2) invite you to an upcoming webinar I am organizing. I usually don’t do this here, but it’s a first time for me, and I’d be keen to have some of you on board. Continue reading →
Articles I enjoyed in the last five (!) months: Switching jobs, the risk of VC investment & Parisian etiquette
The last blog post I wrote about my favorite articles dates 5 months back. It feels like an eternity.
These have been pretty eventful: I switched from one tech company to another, have taken time for myself between both jobs, picked up running quite seriously again, spent a lot of time reading, and – now – we’re in the midst of a global pandemic. Crazy. Let me share 10 tweets from the last five months… which may or may not be related to the above events. Continue reading →

Benjamin Franklin’s List of 13 Virtues
I have just finished Benjamin Franklin’s autobiography (full text here), a short and entertaining read written in 18th century English. Once you get used to the prose, it becomes very enjoyable to read. I learned a lot about the founding father, his life and travels (including that he started writing the autobiography just across the Seine, in 1784), his views, skills, inventions and various projects as a public servant.
My Favorites of the last months: Beautiful videos about sport, two Netflix documentaries & more

Do you see the running pastor? (image via The Atlantic)
It’s been a really long time since I haven’t published one of these “My Favorites of…” blog posts, right? Well, when starting a new position, you need to be 100% dedicated and settle in your job, which is what I have been doing since my last post here.
Yet if you follow me on Twitter, you’ve noticed that I have been actively reading and watching stuff anyway. Here’s a digest of what inspired me most since the beginning of July. Continue reading →
Back to #MarTech: I’m happy to join Ogury

Image via @weareOgury
Self-awareness is key to happiness. I think a lot – maybe too much – about work, life, health, attitude and balance. But if there is one thing that I have the luck to be satisfied with, it’s my job! I love working in marketing & communications and am incredibly thankful to go to work happy every single day.
But to sustain this positive state-of-mind and to remain challenged, you sometimes need to move out of your comfort zones, think 2 or 3 steps ahead and not self-satisfy with what you have (am I overthinking again?). This is what I had in mind when having the opportunity to join Ogury, a globally operating tech firm that is creating a whole new category in marketing.
In June: Eating less meat, the Creepiness–Convenience Tradeoff & “…it’s always been cats.”

Image via The New York Times
It has been boiling hot here in France this week, with temperatures above 40°C in many places across the country. It’s difficult to argue that these extreme temperatures are unrelated to climate change, which in turn is caused by much of our human activity… including what we eat.
In my favorites reads of the month, you’ll find a great, interactive, well-illustrated, data-rich NYT article about food and climate change… as well as a number of usual suspects about marketing, technology and the likes. Enjoy the read, and stay tuned in the next days.