by YannigRoth

Back to #MarTech: I’m happy to join Ogury

ogury bicycle illustration

Image via @weareOgury

Self-awareness is key to happiness. I think a lot – maybe too much – about work, life, health, attitude and balance. But if there is one thing that I have the luck to be satisfied with, it’s my job! I love working in marketing & communications and am incredibly thankful to go to work happy every single day.

But to sustain this positive state-of-mind and to remain challenged, you sometimes need to move out of your comfort zones, think 2 or 3 steps ahead and not self-satisfy with what you have (am I overthinking again?). This is what I had in mind when having the opportunity to join Ogury, a globally operating tech firm that is creating a whole new category in marketing.

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by YannigRoth

In June: Eating less meat, the Creepiness–Convenience Tradeoff & “…it’s always been cats.”

shopping illustration

Image via The New York Times

It has been boiling hot here in France this week, with temperatures above 40°C in many places across the country. It’s difficult to argue that these extreme temperatures are unrelated to climate change, which in turn is caused by much of our human activity… including what we eat.

In my favorites reads of the month, you’ll find a great, interactive, well-illustrated, data-rich NYT article about food and climate change… as well as a number of usual suspects about marketing, technology and the likes. Enjoy the read, and stay tuned in the next days.

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by YannigRoth

J’ai testé (et recommande) les adresses toulousaines Les Collectionneurs

Connaissez-vous Les Collectionneurs (anciennement Châteaux & Hôtels Collection) ? Il s’agit d’un regroupement d’hôteliers et de restaurateurs indépendants, réunis dans un programme qui a pour ambition de devenir “la référence pour les voyageurs du monde de l’hôtellerie de charme et de la restauration gourmande“.

Je vous propose ici un avis personnel, subjectif (et non-rémunéré) sur les 4 adresses toulousaines du programme – 2 restaurants et 2 hôtels – que j’ai eu la chance de pouvoir tester (cela peut avoir du bon de voyager pour le travail). J’ai inclus aussi un petit bonus, non-loin de Carcassonne, idéal pour un week-end extra-toulousain !

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by YannigRoth

In May: Facebook on mobile, Airpods are “a tragedy” & first Loop delivery

fossil airpods

“Fossil” (photo by J. Koebler, via Vice.com)

May has been an exciting month for me, you’ll soon know more… but it has also been a very stimulating one, with these 6 stories of content really worth a read, view & look.

From mobile strategy to responsible consumption and failed investing, here’s my May article digest. I hope you’ll enjoy it and wish you a great Ascension weekend! Continue reading →

by YannigRoth

In April: Thoughts about mental health, eÿeka joins Insites Consulting & cool B2B campaigns

swallows

Swallows (you’ll understand why…)

I am rocketing through the beautiful countryside of southern France – by train – as I start writing this monthly recap, reenergized by a couple of days in the sun! In this month of April I was very happy to see the news of eYeka’s (now dubbed “eÿeka”) acquisition by Insites Consulting being made public. It’s a great move for the crowdsourcing company whose creative community will now help Insites’ clients innovater better & faster. I also published a rather personal Medium post about balance in life. Continue reading →

by YannigRoth

In March: Kit Kat in Japan, Google in India & Elsevier in California

kitkat

Photo by Spencer Lowell for The New York Times

This month has unfortunately been overshadowed by the passing our my former colleague John, fellow crowdsourcing researcher who worked on the theory of Crowd Capital, and with whom we have explored the geography of Crowd Capital. He was a funny, smart and inspiring individual; may he rest in peace… I’m also sharing a dozen of articles that I found worthwile reading, starting with this fabulous NYT piece about KitKat in Japan.

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by YannigRoth

In February: A couple of books, a cool event format & Ubernomics

ubernomics-uber-app-illustration

Image via Qz.com

This month, I am only sharing a single online article, one about academic research at Uber, and it dates back to October 2018 (it somehow showed up in my Twitter timeline last week). But besides, this month I just write about two books I have finished in February, one about economic warfare and another about information management, as well as a business speed-dating event format I have discovered: les BigBoss. Continue reading →