Butzi is a friend, a magician, a keynote speaker and (now) an author. I’ve just finished his first book, in which he introduces a concept he’s quite passionate about: “crazitivity.” Take it as a mantra, a way of looking at life; not as a theoretical concept or method (even though Butzi says it’s a brainstorming technique) to come up with better ideas.

Butzi – real name Johannes Alinhac – uses the 150 pages of his book to make a point about the importance of creative self-confidence and the value of following one’s instincts. What makes the book powerful and interesting is that he is a living proof of what he writes. He shares many anecdotes about ideating for his magic tricks and freaking out when he first presented them to his audiences, from his parents to major corporate clients… This is what I found most impactful to bring his message across. Continue reading →