My Favorites of April: Your Career At 30, Crowdfunding Stories & #CSReport2016

Image via IndieWire.com (click to access)

Image via IndieWire.com (click to access)

Very little time to write at the moment, but I did have time to read & watch some great content in April. My favorites include a documentary about crowdfunding, which is great in telling some entrepreneurs’ stories before/after they got massive funding from the crowd. There is also some advice for career choices around 30, a great Wired piece about VR pioneer Rony Abovitz or the State of Crowdsourcing 2016 report. Continue reading →

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My Favorites of February: Unicorn Branding, Bible Redesign & Creative Xenophobia

Image by Adam Lewis Greene (via 99u.com)

Image by Adam Lewis Greene (via 99u.com)

This short month of February is over, and it’s time to look at some of the most interesting – from my perspective – articles to read and look at.

There is some unicorn in it (Uber’s logo(s) change, WeWork’s stories to investors etc.), but also some interesting strategy cases (like Facebook’s effort to connect the developping world to its services) or  creative projects (like Greene’s crowdfunded Bible redesign, see left). I hope you had an interesting set of February reads too, and wish you a great start in the next week. Continue reading →

Design Needs To Adapt To Digital Disruption Too (@Damien_Creatif’s Master Thesis)

Damien Henry presenting his work at the "Prix du Mémoire Digital" in Paris, France

Damien Henry presenting his work at the “Prix du Mémoire Digital” in Paris, France

My activity leads me to speak to a lot of Masters or PhD students who explore the crowd economy. Actually, at eYeka we receive so many interview requests that I am now sending standard replies with links to the most common answers (Why do brands crowdsource? Why do consumers participate? etc, for which a lot is available online and in academic literature). But some research projects stand out as really original and interesting. After sharing a good Masters thesis of a student of mine who worked on women’s pro sports, this post is a Q&A with a French designer, Damien Henry, who completed his thesis (not under my supervision).

Entitled “Crowdsourcing: Can Graphic Design Become Uberized?“, his already award-winning thesis is a rare piece of research that explores the pros & cons of crowdsourcing from a designers’ point of view. While I do not endorse all his findings or POVs, I believe it his work is worth being shared beyond the French-speaking world. So I’m translating a slightly edited English transcript of our conversation (images and links have been added by myself). Continue reading →

These Videos From Spain, Ukraine and France Made SK-II Rethink Their Marketing

Image via SK-II.com.sg (click to access)

Image via SK-II.com.sg (click to access)

Earlier this year, SK-II (one of the few beauty brands that P&G decided not to sell this summer) announced a new brand philosophy: #ChangeDestiny. The big idea is that women should take their destiny in their hands, to position SK-II as a brand that allows women to do more and “to inspire women to change their own destiny, regardless of the little “dictators” in their life.” The campaign was launched with a film featuring Misa Kuranaga – the first Asian to become Boston Ballet’s principle dancer – and showed how her life story defied the odds to achieve professional success. To bring the brand platform to life online and make it more relevant to young consumers, SK-II also turned to crowdsourcing. Continue reading →

Vintage Packaging Of Our Favorite Brands & Products

Museum of Brands Packaging and Advertising Cereal Boxes

A couple of weeks ago I visited the “Museum of Brands, Packaging and Advertising” in London. It’s not far away from Portobello Road and describes itself as “a treasure trove of retro design and memories” which instantly caught my attention as I am a fan of memorabilia! The museum, founded by a collector called Robert Opie, indeed gathers over 12,000 branded items from our ancestors’ daily lives, items that are collectively telling a story about us as a society, us as consumers, us as brand fans, us as citizen. The friendly people at the museum told us not to take photos, but I would like to share just some as a way to promote the place, as I enjoyed my visit a lot! Continue reading →

My Favorites In May: Airbnb’s Impact on Hotels, Facebook’s Branding & Italian Architects Fight Crowdsourcing

Image via "Office of Ben Barry"

Image via “Office of Ben Barry”

Here are 10 tweets from the month of May, which I found worthwhile sharing again. Two of them are about architects and their attitude towards competition(s), one is about corporate branding and design (see the image on the left), others just share some nice advertising. I also enjoyed reading this AdAge article about Google’s battle against click fraud, which costs online advertisers its customers $6.3 billion a year, according to a study by White Ops and the ANA. It nicely reminds us that every internet service has a cost – in this case it’s combatting abuse – which impacts both the bottom line of the company and that of its users. Gaining trust in online environments is crucial, which is why Google went “public” with this article, a nice PR effort to position itself as an industry leader.

Continue reading →