Tag / design

by YannigRoth

Two Growing Crowdsourcing Start-Ups from France: Creads and Studyka

logos

The French start-up ecosystem is highly active and dynamic, comprising several crowdsourcing businesses (Creads, eYeka, Graphiste, Studyka, Wilogo are some of them). Some crowdsourcing platforms have vanished (Crowdspirit), some have just appeared (99designs.fr), and some have been silently growing since their foundation in the late 2000’s. I met the co-founders of two high-performers of the French crowdsourcing industry: Creads, which calls itself the participatory agency, and Studyka, which organizes challenges targeting students and young professionals. Here’s what they told me (it’s a long post ;-)) Continue reading →

by YannigRoth

Deezbox et Rankseller, deux start-ups qui débutent en France

deezbox-rankseller

Ceci n’est pas un billet sponsorisé mais un coup de pouce à deux entreprises qui viennent de débuter en France. La première est Deezbox, tout juste créée par des amis de l’ESSCA, qui offre la possibilité de commander en ligne des créations graphiques de manière abordable et rapide. La seconde est Rankseller.fr, une plateforme mettant en relation des blogueurs et des annonceurs pour l’échange de billets sponsorisé, qui vient de se lancer en France sous la direction de Maël Roth. J’espère qu’en les présentant ici, je peux modestement contribuer à leur développement. Présentation.

Continue reading →

by YannigRoth

A series of books about experience design: J’ADOOORE

j'adooore

Patricia Gallot-Lavallée calls herself an experience designer. She leads a consulting firm called Kenazart Experience Designers and is currently promoting a 6-part book called J’adooore – Six ingredients that create fans. The objective is to highlight what it is that make brands and products desirable:

  • Beauty
  • Scarcity
  • Suspense
  • Surprise
  • Humor
  • A “secret ingredient”

She was kind enough to send me the two first parts of the series (1) beauty and (2) scarcity. It features a very diverse set of examples and interviews, and the overall  idea if recognizing patterns of brand success is also interesting. However, I must say that I was surprised by the almost autobiographic tone of the book. The author speaks a lot about herself, about well-known brands and not-so-well-known experts. Surprisingly, she doesn’t feature a lot of examples of her own consulting work neither, which would have been good to promote her expertise. I’m curious how the next “ingredients” will be explained, and what the “secret ingredient will” be!

by YannigRoth

Crowdsourcing in China : Learnings from the “Red Mat” design experiment

cover

On this blog, I’ve already blogged about crowdsourcing across cultures and crowdsourcing on Chinese platforms. To be honest, it’s a topic that I would like to explore further on my PhD work, because there seems to be few research about this. This post relates some findings of a design expermiment called Red Mat, which is a personal project of Jan Chipchase, who is also Executive Creative Director of Global Insights at Frog Design. I found out about the Red Mat project on PSFK, but at first I didn’t really understand what it was about… Now I see that it’s an exploratory project that heavily involved the use of Chinese crowdsourcing services. Here are some of the learnings… Continue reading →

by YannigRoth

Quelques extraits du webinar sur Local Motors et la co-création

Vendredi dernier, le Co-Creation Forum organisait un webinar sur Local Motors, une entreprise dont j’ai déjà parlé sur ce blog. Durant ce webinar (ou slidecast, enfin quel que soit le terme…) on a pu écouter Damien Declercq, directeur du développement commercial de Local Motors, présenter Local Motors ainsi que son rôle au sein de l’entreprise. Damien Declercq est français (Normand même), mais l’ensemble de la présentation a été faite en anglais. Voici quelques passages retranscrits en français pour ceux qui ne maitrisent pas tellement la langue de Shakespeare… ou qui n’ont pas envie d’écouter trois quarts d’heure de webinar! Continue reading →

by YannigRoth

David Butler, Coke’s VP of Design about crowdsourcing

David Butler_Coca-Cola Design+ Award from jovoto on Vimeo.

Check out this great video from the German crowdsourcing company jovoto. They’re holding a contest for Coke at the moment, and it’s a great interview of the company’s VP of Design, David Butler. I already mentioned him in a past blog post about the Freestyle Fountain, and if you’re interested in what he’s doing, check out Fast Company’s page (it’s a little bit outdated, but still relevant). This video interview is very insightful, especially regarding branding, design and crowdsourcing. I particularly like the emphasis that he puts on the cultural aspect of crowdsourcing i.e. peoples’ different approaches of the same problem across cultures. Comments are welcome!

by YannigRoth

Calling all bicycle design fans: get the Cyclepedia iPad app!

This week I’ve dowloaded Cyclepedia, an iPad application about iconic bicycle designs. I wouldn’t have expected to be so pleasantly surprised by an application like that: it’s well-designed, interactive, beautiful and highly interesting! I’ve discovered folding bikes, asymetrical bikes, tiny bikes, and even allroad-bikes (not offroad, allroad!)… and everything is presented in a fantastic navigation. Get it (really)!

cyclepedia

The screen is the applications navigation by bike weight. Look at the top of the image, these are the other possible navigation settings. Simply awesome!