Here are a dozen of links, stories and videos that I liked in February. From Parker Higgins’ viral tweet about Samsung’s Smart TV to the Google Cardboard virtual reality gadget and a magnificent video about Dubai, I hope you’ll find some stimulating things here. I’ve also inserted two cycling-related links where great champions, Sir Bradley Wiggins and François Pervis, tell us a little bit about their life experiences and cycling in different cultures – each in their own ways. I hope you like it, share it, and you have a great day! Continue reading →
Tag / creativity
My Favorties Of December: Countries As Brands, Sorbonne From The Inside & Choices Across Cultures
To wrap up 2014 nicely, here is a selection of links (articles, reports, interviews, photos…) that I liked and tweeted in December. Articles about crowdsourcing, content marketing, entrepreneurship and open creativity populate this wrap-up, I hope you will like them.
For me, 2015 will mark a pivot year as I will start as a full-time Marketing Manager at eYeka, shifting the focus away from research and towards driving business results for the world’s leading creative crowdsourcing platform. I just found this part of my job to keep me going more than only doing teaching and research (note that I will finish my thesis, continue working on currently ongoing research projects and start teaching marketing at ESSCA Business School, so I’m not totally changing focus).
Happy 2015 to you all! Continue reading →
Merry Christmas. Joyeux Noël. Frohe Weihnachten. Nedeleg laouen!
Santa didn’t leave me a finished thesis, this year (but I hope to call myself a PhD in the next year)
This post is just to wish all readers of this blog a Merry Christmas, a Joyeux Noël (French), Frohe Weihnachten (German), Nedeleg laouen (Breton)! It’s also to share the news that I will be switching to a full-time corporate job next year, becoming Marketing Manager at eYeka. I am indeed done with the 3-year CIFRE convention that I had signed in January 2012, which allowed me to be part-time employee & part-time PhD student, and I am now keen to start a corporate career as a marketer. Continue reading →
Our @ASQJournal Paper is Online! Here Are 10 Salient Quotes From It
I recently blogged about the construct of cultural tightness, and about the paper that we wrote about cultural tightness and creativity on a global scale, which got accepted in ASQ.
The article, now called “The Impact of Culture on Creativity, How Cultural Tightness and Cultural Distance Affect Global Innovation Crowdsourcing Work,” is now online, published before print publication probably mid-2015. Here are 10 quotes from the article. Continue reading →
Watch These 10 Awesome Brand Videos Taking Place In Paris
Image via Flickr
I love living in Paris, it is such a beautiful and vibrant city. In this post, I simply would like to share a couple of (crowdsourced) brand videos that star the city of light. My work at eYeka (Paris) allows me to see so many creative videos, both on eYeka and on other crowdsourcing platforms, that I just have to spread some of them, and why not take the place I live in as a common thread for all of them? Watch these videos submitted to various crowdsourcing competitions for brands like Microsoft, Lux, Lacoste, Puma and others… and come over visit this beautiful part of the world one day! Continue reading →
My Favorites of November: Localized Marketing, GoPro In A Bubble & The ROI of Creativity
Have you ever seen an appartment that had been abandoned for decades and opened again only recently? What does it look like to see austronauts from inside a bubble? Which brands are most influential on social media? Some of this month’s links will give you answers to these questions. The others are little bit more serious and mostly related to (localized) marketing, (crowdsourced) design or creativity. Here are 9 links from November. Don’t hesitate to share yours in the comments! Continue reading →
Using Culturally Diverse Crowds To Source Global Ideas – My @BAQMAR Presentation
Click to see presentation on Slideshare
Crowdsourcing has been used for many things since the mid 2000’s and businesses are using it on an almost industrial scale. When it comes to marketing and innovation, the world’s biggest brands use crowdsourcing – asking the global crowd for creative, innovative and/or insightful ideas through online competitions – and use this diverse output to innovate faster or advertise better. Continue reading →
Yannig Roth / This is my personal blog 