Tag / creativity

by YannigRoth

My Favorite Readings in May: Nobel Prizes Across Time and Space, Spurious Correlations & Shut Up Legs!

Mode à Longchamp. Paris, 17 mai 1914. © Albert Harlingue / Roger-Viollet

Parisian couple, exactly 100 years ago (© Albert Harlingue / Roger-Viollet)

This is a photo of a Parisian couple, walking around the Longchamps hippodrome on May 17th 1914 (photo by Paris en Images). It has no link whatsoever with the content of this post – my favorite readings of May 2014 – beside the fact that it was taken exactly 100 years before I tweeted about the ESCP Europe Spring Research Camp. But I just thought it was a cool illustration, showing Parisians in style. Parisians still have style.

Anyway, below you will find my preferred articles and videos of this month. There’s a TED talk about sports, a couple of videos (viral or not), some images, a couple of articles and a visualization. I hope you like it. Continue reading →

by YannigRoth

Can’t The French Do Better Than That? #Creativity #Consumer #Innovation

Image via La Fabrique à A Innovation's newsletter (click to read)

Image via La Fabrique à A Innovation’s newsletter (click to read)

A couple of weeks ago, I published a post about French competitors of Quirky. I briefly presented 3 of them: Nov’In, MyKompany and La Fabrique à Innovations (The Innovation Factory, in French). Earlier this week I received their newsletter in which they announced that they were moving to bigger offices in Marseille (South-East), leaving Narbonne (South-West). I think this is great news and I’d like to congratulate them very sincerely; it’s a good step for this promising French start-up to develop and push consumer creativity in France. However, what bugged me in the newsletter is the presentation of products currently being developped. Continue reading →

by YannigRoth

Gelehrter Betriebswirt, Professionneller Tänzer und Animationskünstler

Die "Fette Moves" Crew, mit Florian Genal, links

Die “Fette Moves” Crew, mit Florian Genal, links

Ich habe seite langer Zeit nichts mehr auf Deutsch geschrieben. Seit sehr langer Zeit, sogar! In diesem Post möchte ich Florian Genal vorstellen, ein professionneller Tänzer aus Karlsruhe, der nebenbei auch sehr erfolgreicher 3D-Künstler ist. Florian a.k.a. FlojoArt hat in der Tat über 10 Wettbewerbe auf eYeka gewonnen (bei seinem letzten Interview vor über einem Jahr waren es noch 7), und wird wahrscheinlich in den nächsten Monaten noch einige Preise gewinnen. Wer ist er? Wie kam er zu diesem Hobby? Was macht er heute?

Hier sind einige Antworten… und die Erkenntniss, dass mann im Leben alles mögliche erreichen kann. Continue reading →

by YannigRoth

Jan Marcinek (@Kryspin) Launches Visionnaire.co in the Czech Republic

visionnaire-co

This week, Jan Marcinek from Czech Republic launched his crowdsourcing platform, Visionnaire.co. Why do I blog about this? Because I have interviewed Jan for my thesis a couple of times in the past, and discovered a passionate and talented young man who wanted other creatives to get the same opportunities than he got. Jan, alias Kryspin, is indeed a successful crowdsourcing participant, and wanted to launch a local platform in the Czech Republic. Now, he did just that. Here’s a short Q&A with Jan. Continue reading →

by YannigRoth

Interview d’Alexandre Dinaut, Réalisateur de la Vidéo “Edward” pour SFR

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En avril 2011, SFR lançait un concours vidéo sur eYeka, demandant aux internautes de s’inspirer des classiques du cinéma et de “réaliser une séquence de 30 à 60 secondes mettant en scène un ou plusieurs services de la plateforme SFR.fr“. Il ne s’agissait pas de copier des scènes de film existantes ou de mettre en scène des personnages connus (ce sont des éléments protégés par des droits d’auteur) mais de mettre en scène les fonctionnalités de SFR.fr dans des spots cinématographiques.

De nombreuses vidéos très créatives ont été proposées, mais l’une d’entre-elles a bluffé la communauté (voir les commentaires), le jury (gagnant du prix du jury) et les clients de SFR (gagnant du prix aux votes) : Edward d’Alexandre Dinaut, alias Denverconcept, de Lille (59). Alexandre a eu la gentillesse de prendre quelques minutes pour répondre à mes questions via Skype, me décrivant comment cette superbe pub a vu le jour.

Continue reading →

by YannigRoth

“Crowdsourcing Works Because of the Freshness and Naivety,” says Santawen

rabah-brahimiIn my quest to better understand creative crowdsourcing participants, I recently interviewed Santawen alias Rabah Brahimi, a French filmmaker, director and graphic designer. Santawen often participates in online contests on websites like eYeka (he was features as creator of the month of June 2012) and took some time to sit down and chat about his participation in online video contests.

I don’t have any professional equipment, just an affordable camera and a lot of free time.

His views about the evolving world of advertising and the advent of creative crowdsourcing were particularly interesting, as he worked numerous years as an agency creative. Here are some excerpts of our conversation. Continue reading →

by YannigRoth

The role of randomness in crowdsourcing

app-contest-dice illustration

I’ve just read a very interesting paper about crowdsourcing, authored by four researchers from Vienna (Austria). It’s called “Does god play dice?” Randomness vs. deterministic explanations of idea originality in crowdsourcing (PDF), will be presented in June at the 35th DRUID Celebration Conference in Barcelona (Spain), and argues that the originality of ideas in crowdsourcing contests is largely random (not determined by skills, expertise, creativity or motivations of participants or other deterministic factors). To come up with these results, they simulated an app contest sponsored by Apple and Orange.

Continue reading →