Tag / innovation

by YannigRoth

Présentation sur le crowdsourcing et l’innovation collaborative chez @BELGroup

BEL Group Inspiring Lunch Crowdsourcing

Hier, grâce à la recommandation d’un ami doctorant, j’ai eu le plaisir de faire une présentation sur l’innovation collaborative et le crowdsourcing chez BEL Group (Leerdammer, La Vache Qui Rit, Kiri etc.). L’objectif était d’inspirer les équipes marketing à de façons de faire du marketing autrement, à leur présenter ce qu’il se passait à la marge des pratiques dominantes. Bien que le crowdsourcing devient de plus en plus mainstream, c’est encore une pratique peu connue. J’espère avoir apporté ma contribution au “Inspiring Lunch” organisé par BEL hier. Pour les curieux, voici (ci-dessous) une partie de ma présentation. Continue reading →

by YannigRoth

Oxylane Launches (Another) Sports-Related Open Innovation Platform

Today (February 12th) the Open Oxyale page is still in teaser mode. Click to access

Today (February 12th) the Open Oxyale page is still in teaser mode. Click to access

On April 1st, Oxylane Group will launch “Open Oxylane,” a sports-related open innovation platform. That’s what the French trade magazine LSA reported yesterday. Despite the launch date, it’s probably serious business. Oxylane Group, which runs the Decathlon department stores, has already made inroads into co-creation and open innovation: in October 2011 I blogged about b’Twin Lab, a co-creation platform dedicated to cycling products (which has closed since), and in April 2012 I blogged about a series of contests run by the same brand with Local Motors. These didn’t seem to have been a success, but with Open Oxylane, the company keeps pushing.
Continue reading →

by YannigRoth

The Three French Challengers of Quirky

Quirky’s mantra is to “make invention accessible” to all – and it seems to work if you judge by the success of Quirky in the United States. But as soon as you have success, you also start having competition, either globally or locally. A lot of entrepreneurs want to replicate that idea in their respective countries, adapt it, tweak it a bit.

In France, a country that pioneered the concept between 2007 and 2011 with the rise and fall of CrowdSpirit, where I also happen to live and work, collaborative innovation platforms are popping up like mushrooms. What are they called? Who are their founders? What is their model? What are they ambitions? Let’s have a look at Quirky France… and three of their challengers: Nov’in, La Fabrique à Innovations, and MyKompany. Continue reading →

by YannigRoth

Jeremiah Owyang Présente Crowd Companies à Le Web Paris

Logo-CrowdCompanies

Cet après-midi, à Le Web Paris, Jeremiah Owyang a présenté son dernier projet: Crowd Companies. Dans sa présentation “Is Your Company Ready For The Next Ten Years?” (Votre entreprise est-elle prête pour les 10 prochaines années?), il a présenté quelques entreprises qui, se basant sur les ressources apportées par la foule, bousculent des industries établies: Airbnb qui se frotte à l’hôtellerie, Uber qui embête les chauffeurs de taxis et d’autres. Les habitudes de consommation changent, et Crowd Companies a pour projet d’aider les grandes entreprises à s’adapter à l’essor de la consommation collaborative, de la fabrication à domicile (maker mouvement) et de la co-création entre clients. Continue reading →

by YannigRoth

Crowdsourcing As A Way to Get Creative Ideas and Content – #SEMPL15

Click to see article (PDF)Any Slovenian-speaking readers of this blog? If yes, the click on the image left to read “Množičenje kot način pridobivanja kreativnih idej in vsebin,” which could be translated into “Crowdsourcing as a way to get creative ideas and content,” published in the Slovenian Marketing Magazin before SEMPL15, where I’ll speak about crowdsourcing in video advertising at the end of this month.

Simona Kruhar Gaberšček told me that crowdsourcing doesn’t have a translation in Slovenian, and that they chose to call it množičenje, a word that is almost unknown by Google Search, even though Google Translate tells me it’s close to the Slovenian for Dowel. Anyway. For those of you who don’t talk Slovenian, here’s the translation of the interview (links have been added by myself). Continue reading →

by YannigRoth

A Tour of Quirky’s Headquarters in New York City [Photos]

Quirky Product Eval Behind The Scenes

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In NYC for a week (holidays), I thought it would be a great opportunity to visit Quirky, this interesting company that “makes invention accessible.” I’ve already written about Quirky a number of times, both in English and in French, and I was excited to get visit their office on Thursday night, and to attend the product evaluation session, or “Quirky Eval.” The photos are by @maelroth and me – only mine are bad in quality. Continue reading →

by YannigRoth

La plateforme de co-création Quirky se lance en France (et en français)

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En décembre 2012, Auchan et Quirky, la plateforme d’invention et de développement d’idées par les internautes, ont annoncé la signature d’un partenariat. Le distributeur français s’engageait à offrir à Quirky et à ses produits une certaine visibilité via la distribution de huit produits en magasin, et permettrait aux consommateurs français de déposer des idées gratuitement sur fr.quirky.com (voir mon billet Les distributeurs français se mettraient-ils à la co-création?). “We will open the Quirky platform for French speaking people. This launch will take place on September 11, 2013,” expliquait Quirky dans un billet de blog à l’époque. Promesse tenue, le site vient d’être lancé. Continue reading →