Tag / innovation

by YannigRoth

LEGO arrête ses efforts de co-création en ligne… pour l’instant!

video-screenshot

Cliquez sur l'image pour voir la vidéo sur Nouvo.ch

Via l’excellent site InternetActu, je viens de tomber sur cette vidéo sur Lego. Le reportage de 2007, appelé Lego, les geeks s’emparent de la brique, montre comment Lego s’est progressivement ouvert à la créativité des passionnés (comme Holger, 33 ans) en leur permettant d’uploader des designs personnels en Lego sur le site Lego Factory, aujourd’hui appelé DesignByMe. En créant ce site, en 2006, Lego suit la logique de longue traîne, très bien expliqué dans la vidéo… seulement voilà… Continue reading →

by YannigRoth

Comment les entreprises gèrent-elles le processus de design?

couverture livre

Il y a quelques semaines, Nicolas Minvielle présentait son dernier ouvrage Design en Entreprises au Lieu du Design à Paris. Nicolas Minvielle, qui tient un blog sur la stratégie du design, est un des experts en matière de gestion du processus de design en France, et c’est grâce à son expertise et ses nombreux contacts qu’il a pu écrire cet ouvrage pratique très complet sur la gestion du processus de design dans les entreprises françaises. Je viens d’en terminer la lecture… voici quelques extraits. Continue reading →

by YannigRoth

Are external idea contests really unpopular and uneffective?

diagram

Robert G. Cooper's diagram on common ideation approaches

 

In the last issue of The Journal of Product Innovation Management, Robert G. Cooper, inventor of the Stage-Gate process for new product development, ranks 18 popular ideation approaches according to popularity and effectiveness. In his article called The Innovation Dilemma, it’s interesting to read that he says that “few of the open innovation methods were found to be either particularly popular or effective” before highlighting that “the fact that open innovation is relatively new and is yet to be proven over time“.  He also says that “seeking ideas from outside […] applies best to a handful of industries, such as consumer goods“…

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by YannigRoth

One brand, different platforms (Part 4) Siemens wants people to reinvent cities

The world is too fast, complex and networked for any company to have all the answers inside

Yochai Benkler, author of The Wealth Of Networks

After Danone, Heineken and Coca-Cola, who all have fairly different approches to engage consumers via de internet, this post is about the German conglomerate Siemens. Siemens does A LOT of things: from consumer products to communication networks, from healthcare to financial solutions, from lighting to hearing solutions… quite a lot of potential to co-create upon! Siemens sttarted with an internal knowledge management system called ShareNet in 2002, let’s now have a look at how Siemens pilots its innovation efforts by opening up to external knowlegde.

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by YannigRoth

Two videos by leading co-creation vendors: projects & people

Why do people participate in co-creation & Where do you find them

Answering these questions basically leads to one answer: COMMUNITIES

 

Forrester Research recently issued its Forrester Wave™ about Co-Creation vendors in 2011.This report can help consumer product strategy professionals to choose a vendor to work with in idea generation or content creation projects, and compares 6 actors of the field: eYeka (Paris, France), jovoto (Berlin, Germany), Hyve (Munich, Germany), ChallengePost (New York City, USA), Redesignme (Eindhoven, The Netherlands) and NapkinLabs (Boulder, USA). This post is not about the report (download it for free here) but about two neat videos released by Hyve and eYeka recently, check it out… Continue reading →

by YannigRoth

The IDEO shopping cart (1998) wasn’t a failure, the concept was just ahead of its time

I remember writing a blog post about another IDEO concept: Shimano Coasting. Their concept was supposed to make cycling attractive for the masses, but it eventually got dropped, what led my to question about the possible reasons for this failure. This post, is about a well-documented IDEO case: a shopping cart developped in 1998, that obviously didn’t make it to the stores… or did it? Actually it did, it just has been picked up more than a decade later, and it’s being rolled out here in France. Not by IDEO. Continue reading →

by YannigRoth

Hyve’s CEO Michael Bartl about using web communities and the long tail for market research

Those who follow this blog probably know that I like to relate the work of a Munich-based company called Hyve AG. The consultancy has worked with (mainly German) brands like BMW, Nivea, Henkel or Osram in co-creation efforts; building branded engagement platforms and setting up consumer communities to co-innovate with consumers. Hyve’s CEO, Dr. Michael Bartl, recently talked to Werben & Verkaufen (“promote & sell”) about web-based user communities and social relationships. Since the interview is in German, I thought I would translate some excerpts into English… Continue reading →