Tag / innovation

by YannigRoth

What brings better innovation: Competition or collaboration?

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Today, when you talk about innovation, you’ll probably discuss open innovation as well. Keeping the corporation closed and hoping that visionnary geniuses come up with ideas is possible (Apple does this!), but more potential lies in opening the innovation funnel to get inspiration from outside. One of the most popular ways to access innovative ideas and solutions is to set up a contest. Popular examples are Pepsi’s Refresh Project (PepsiCo) or the Co-Creation Lab (Hyve for BMW). But are we talking co-creation or crowdsourcing here? In other words, do consumers collaborate or do they compete to win? Recent research suggests that output is better when you combine competitive and collaborative aspects. Continue reading →

by YannigRoth

Management dans les industries créatives : pas si collaboratif que ça !

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La créativité est une des soft skills très prisées aujourd’hui, puisqu’ il s’agit d’un des principaux moteurs d’innovation dans nos sociétés post-industrielles où l’avantage comparatif vient des compétences et des idées. Le livre Manager la créativité, ne traite pas vraiment d’innovation industrielle, mais se penche sur la gestion de la créativité dans les industries créatives (cinéma, édition, gastronomie etc.). Cet ouvrage nous donne un observe de manière rigoureuse la manière dont les entreprises gèrent la créativité, et contourne donc l’effet de halo dans lequel on a tendance à tomber quand on parle de grands noms comme Pixar, Hermès ou les Ateliers Jean Nouvel… Continue reading →

by YannigRoth

Comment Aïcha et Georgette ont contribué à l’innovation au Crédit Agricole et à La Poste

logos-stamp-approvedJ’ai récemment lu le livre The Power of Co-Creation, un livre référence sur la co-création de valeur en entreprise. Ce terme désigne en fait le fait d’impliquer un maximum de parties prenantes dans les processus d’entreprise pour créer (co-créer!) une offre proche de leurs réalités. J’ai déjà cité quelques exemples de co-création sur ce blog et sur le blog d’eYeka, mais ce billet a pour objectif de détailler les deux exemples français du livre: La Poste et Prédica, la filiale assurance-vie du Crédit Agricole. Chacune de ces deux entreprises ont su impliquer des collaborateurs, employés et des consommateurs dans leurs processus d’innovation et de changement. Continue reading →

by YannigRoth

Those who embrace co-creation are savvy innovators

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I just read The Power of Co-Creation, a reference book gathering various example of how companies used strategies of co-creation to innovate, manage or get products to the market. I was offered this book by eYeka, the company in which I’m currently doing an internship, and I really enjoyed reading it. Here are some impressions as well as interesting examples – other than Starbucks, Nike or Apple ! Continue reading →

by YannigRoth

The Arduino Project democratizes electronics… and allows you to print in 3D

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I just watched Arduino, The Documentary on Vimeo, and I was very impressed. If you don’t know what Arduino is: it’s an open-source electronic platform thas is very simple to use and cheap. I already heard of it reading the book Marke Eigenbau, a German book on the way DIY (do-it-yourself) will change the way we consume. Anyway, Arduino now has a community of 120,000+ people using and improving the device (like Mozilla a couple of years ago… Mozilla just overtook Internet Explorer on the internet browser market), which means it’s getting big ! Continue reading →

by YannigRoth

Ca y est, on peut faire du vélo sur Google Earth !

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Image via Instructables.com

C’est le site Instructables qui a trouvé le système. Après les vélos Google (qui capturent des images et autres données pour Google Street View) et l’option directions vélo sur Google Maps, la société de Mountain View permet maintenant à un cycliste de naviguer virtuellement dans Google Earth. Il suffit d’avoir un vélo (!), un home-trainer, une télé et quelques autres équipements courants ou open-source pour pouvoir réaliser le montage. Continue reading →

by YannigRoth

Flipped: How bottom-up co-creation is replacing top-down innovation, John Winsor

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Image via JohnWinsor.com

 

I just finished this little book written by John Winsor, and as accustomed I’m sharing my thoughts about it. M. Winsor is the co-founder and CEO of the ad agency Victors & Spoils, the first agency built on crowdsourcing principles. In this short book, he tells us how businesses can benefit from co-creation in marketing and innovation, and details the seven steps that allow them to embrace a beneficial bottom-up strategy.

“If I had asked my customers what they wanted, they would have said a faster horse” Henry Ford

What John Winsor calls a “bottom-up” is the fact that companies should get into a relationship with their customers before the launch of a product, not after it. But more than asking people what they want, this relationship is more about “intimately knowing the customers at the front end of the process“, says Winsor. I won’t give the seven steps that he advises companies to build  up to co-create from the bottom-up because (1) it would be boring, and (2) it’s what the whole book is about. Let me highlight some examples that are used to illustrate strategies of bottom-up co-creation. Continue reading →