Can responsible sports sponsoring increase brand equity? Help a student find out (take his survey)

Many years ago, I started this blog to write about cycling and sports sponsoring. It was my passion, in in some way still is. I have written about charity sports sponsoring or a Breton cycling team’s sponsors in 2009, or about one of my students’ masters thesis about female sports in 2015, or Sunweb’s “indefinite” cycling sponsoring agreement in 2018 (it lasted a couple of years only).

I have been less active in past years, especially on this blog, which receives less attention than in my years as a curious, avid student & cyclist. WordPress blogs are for boomers anyway, right? Anyway, I recently got referred to a very smart student who is investigating the cycling industry – especially the notion of sponsoring.

His name is Skylar Ross, he’s a master’s student at ESCE in Paris, and he’s majoring in international marketing, conducting his thesis investigation on brand equity, loyalty and effective Corporate Social Responsibility (CSR) initiatives within professional road cycling teams.

I’m publishing this post to support him. With a passion for the sport and industry, I encourage all cycling fans and supporters who read me to take 5 minutes to answer his survey.

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Heute erscheint offiziell “Blase Gut – Alles Gut” (vom Blasendoktor) bei Knaur MensSana

Ab heute, dem 14 Januar, ist das Buch “Blase Gut – Alles Gut” offiziell beim Droemer Knaur Verlag erhältlich. Warum schreibe ich hier auf meinem persönlichen Blog darüber? Nicht etwa weil ich Blasenprobleme habe (und wenn auch?). Ganz einfach: weil ich super stolz auf meinen Dad bin, und über die letzten Monate – ja sogar Jahre – mitverfolgt habe, wieviel ihm an diesem Projekt liegt. Deswegen will ich hier mit euch teilen worum es in diesem Buch geht.

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In February: A couple of books, a cool event format & Ubernomics

ubernomics-uber-app-illustration

Image via Qz.com

This month, I am only sharing a single online article, one about academic research at Uber, and it dates back to October 2018 (it somehow showed up in my Twitter timeline last week). But besides, this month I just write about two books I have finished in February, one about economic warfare and another about information management, as well as a business speed-dating event format I have discovered: les BigBoss. Continue reading →

My Favorites of June: French Workplace, PayPal’s ‘Lost Decade’ & Dumb Smart Contracts

PayPal video FORTUNE screenshot

Screenshot of Fortune’s video (click to watch)

Another busy month, with news like the European soccer event (#Euro2016) and a European shocker decision (#Brexit2016) that made – and still make – he headlines.

I’ve also attended a number of ‘blockchain-for-crowdfunding’ meetings, which I may blog later about, and read some cool stuff.

Here’s some of the cool stuff, summarized for you in the traditional monthly digest. I hope that you share the interest.

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Design Needs To Adapt To Digital Disruption Too (@Damien_Creatif’s Master Thesis)

Damien Henry presenting his work at the "Prix du Mémoire Digital" in Paris, France

Damien Henry presenting his work at the “Prix du Mémoire Digital” in Paris, France

My activity leads me to speak to a lot of Masters or PhD students who explore the crowd economy. Actually, at eYeka we receive so many interview requests that I am now sending standard replies with links to the most common answers (Why do brands crowdsource? Why do consumers participate? etc, for which a lot is available online and in academic literature). But some research projects stand out as really original and interesting. After sharing a good Masters thesis of a student of mine who worked on women’s pro sports, this post is a Q&A with a French designer, Damien Henry, who completed his thesis (not under my supervision).

Entitled “Crowdsourcing: Can Graphic Design Become Uberized?“, his already award-winning thesis is a rare piece of research that explores the pros & cons of crowdsourcing from a designers’ point of view. While I do not endorse all his findings or POVs, I believe it his work is worth being shared beyond the French-speaking world. So I’m translating a slightly edited English transcript of our conversation (images and links have been added by myself). Continue reading →

I’m Happy To Share My Data For Research Purposes (#Crowdsourcing #CoCreation #OpenInnovation #Marketing)

Image via KeepCalm-O-Matic.co.uk

Image via KeepCalm-O-Matic.co.uk

We all benefit from sharing knowledge” I like to say. That’s why I initially started this blog, that’s why I keep it alive and blog on other platforms too. That’s also why I chose to share panel data a while ago, which I hope has been used by people to better understand motivations and willingness to engage in online co-creation.

Now I would like to offer 3 more opportunities to benefit from data I’ve gathered over the years – and that I’d hate to see sit idle on my hard drive: the Creatives In The Crowd data (map), the Crowdsourcing Timeline data (timelines), and the “eYeka Research Survey 2014” data (survey). You may use it for academic, market or trend research… truth is that I won’t be able to analyze it all. So let’s discuss! Continue reading →