A couple of weeks ago, I attended an interesting conference by Geoff Mulgan about social innovation. Before leaving, I briefly asked him what he thought about the Open Innovation pendant of social innovation, and he replied in substance that “it’s an interesting approach, but it hasn’t made its proofs on the large scale. Also, there nothing out there about failed co-creative initiatives, which is nots“. And indeed, there’s not a lot of self-criticism among co-creation / crowdsourcing / open innovation actors, which – I think – would be a wise and healthy initiative. Before waiting this to happen, let’s take a look at some unfortunate initiatives… and see how these cases can improve co-creation efforts. Continue reading →
Tag / strategy
Carrefour’s Global VP of Design about branding, design and innovation
Yesterday, the Design & Innovation club of the ESSCA-Alumni invited Philippe Picaud, VP of Design of the world’s second-largest retailer Carrefour, to speak about his experience and the role of design in corporate strategy. The speaker is learned designer, and highlights that “in the 70’s, designers were not meant to stay within corporation“. He did. He took on more and more design responsabilities in companies such as Texas Instruments, Philips or the French sports retailer Decathlon, which he morphed “from a retail-company to a brands-company“. It’s his fault if Decathlon is the only credible and innovative sports vendors in France! 😉 Continue reading →
Comment Aïcha et Georgette ont contribué à l’innovation au Crédit Agricole et à La Poste
J’ai récemment lu le livre The Power of Co-Creation, un livre référence sur la co-création de valeur en entreprise. Ce terme désigne en fait le fait d’impliquer un maximum de parties prenantes dans les processus d’entreprise pour créer (co-créer!) une offre proche de leurs réalités. J’ai déjà cité quelques exemples de co-création sur ce blog et sur le blog d’eYeka, mais ce billet a pour objectif de détailler les deux exemples français du livre: La Poste et Prédica, la filiale assurance-vie du Crédit Agricole. Chacune de ces deux entreprises ont su impliquer des collaborateurs, employés et des consommateurs dans leurs processus d’innovation et de changement. Continue reading →
Those who embrace co-creation are savvy innovators
I just read The Power of Co-Creation, a reference book gathering various example of how companies used strategies of co-creation to innovate, manage or get products to the market. I was offered this book by eYeka, the company in which I’m currently doing an internship, and I really enjoyed reading it. Here are some impressions as well as interesting examples – other than Starbucks, Nike or Apple ! Continue reading →
Entretien avec N. Minvielle sur les tendances actuelles du design en entreprise

Photo via http://www.zavodbig.com
J’ai récemment rencontré Nicolas Minvielle, responsable du MS Marketing Design & Création à Audencia (Nantes) et blogueur via La Stratégie Du Design. Nous avons parlé de divers sujets qui nous intéressent tous les deux, notamment les stratégies d’innovation par le design. Extraits : Continue reading →
Finding the Sweet Spot through customization : French bicycle manufacturer Cyfac International
I was recently in La Fuye, near Hommes, in the centre of France to make a factory tour of Cyfac’s facility for the specialized website B2Bike.com. Aymeric Le Brun, one of the company’s managers, kindly answered my questions and showed me around. Cyfac is one of the last brands to manufacture bicycle frames in France, and the brand’s positionning is the very high-end segment of the market. The company’s philosophy is to produce fully customized products to its customers all over the world. With about 35% of the turnover coming from outside of France, offering good quality customization (mainly over the web) is Cyfac’s biggest challenge.
SAP, avec “Business by Design”, veut retrouver une nouvelle dynamique
C’est un article paru dans Les Echos d’hier qui a attiré mon attention. Dans SAP, le temps de la reconquête, le correspondant du journal à Francfort se penche sur la stratégie sur laquelle SAP parie pour trouver des nouveaux relais de croissance. Après divers problèmes, comme la tentative – rapidement avortée – d’augmenter le prix des licences des logiciels, SAP doit aujourd’hui prouver qu’elle est capable de s’adapter aux besoins de ses clients… et de réveiller le cours de bourse. Continue reading →




