Tag / cycling

by YannigRoth

My Favorite Readings in May: Nobel Prizes Across Time and Space, Spurious Correlations & Shut Up Legs!

Mode à Longchamp. Paris, 17 mai 1914. © Albert Harlingue / Roger-Viollet

Parisian couple, exactly 100 years ago (© Albert Harlingue / Roger-Viollet)

This is a photo of a Parisian couple, walking around the Longchamps hippodrome on May 17th 1914 (photo by Paris en Images). It has no link whatsoever with the content of this post – my favorite readings of May 2014 – beside the fact that it was taken exactly 100 years before I tweeted about the ESCP Europe Spring Research Camp. But I just thought it was a cool illustration, showing Parisians in style. Parisians still have style.

Anyway, below you will find my preferred articles and videos of this month. There’s a TED talk about sports, a couple of videos (viral or not), some images, a couple of articles and a visualization. I hope you like it. Continue reading →

by YannigRoth

Help us raise 13,500€ for children in South-East Asia (and finish Ironman France)

Cheering crowd

Enfants du Mékong supporters at the “20km de Paris” race in 2012. That’s were Antoine and I noticed their involvement in sports!

Hello all, I would like to present you a project that we have with a friend: that of competing at Ironman France in June 2013 and – more importantly – raising funds for an NGO called Enfants du Mékong (Children of Mekong). Enfants du Mékong is a French NGO that focuses on helping the youth in South-East Asia, mostly by allowing people to sponsor a child’s education, but also by supporting local development projects like building schools (see map below in this post).

We will participate in the financing of a pre-school in Bou Sra (Cambodgia) which costs 13,500€ to run for 3 years. The more we collect, the easier it will be for Enfants du Mékong to set up the school there… I’d like you to help us achieve our funding goal! Continue reading →

by YannigRoth

How Brazilian bike manufacturer Caloi refined its brand proposition

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Caloi is a major Brazilian bike manufacturer based in São Paulo, as well a leading brand for over 110 years. Caloi felt they needed to get closer to consumers and to understand what its brand meant to Brazlinian consumers. Together with Brazilian agency CO.R Inovação, they initiated a research project called “Reinventing the two wheels,” designed to understand the role of the bicycle and the Caloi in Brazilian’s lives. Very similarly to the Shimano Coasting initiative conducted by Shimano and IDEO, this project  consisted in meeting consumers of the target  audience in major cities in order to “discover the meaning and the importance a bike has on a biker life.” Explanations from Mariana Loducca Kok, one of the project’s managers at CO.R Inovação. Continue reading →
by YannigRoth

Just me and my bike (by @TheBikerist)

the bikerist thumbnail photos

The French cycling blog The Bikerist, which published portraits of Parisian cyclists, has recently released the photos that we did together, this summer. The photos are black & white and picture me with my very first racing bike, a Giant TCR-2, that I transformed into a commuting bike. I bought it second hand from a friend in Brittany, and transformed it step by step to make it a decent racing bike… before I bought a carbon bike.

Here’s what the text says:

He uses his bike every day to commute through Paris. Sportsman, good runner and cyclist, Yannig has had the luck to win races in France, Europe and the United States. He has several bikes, and chose to come [to the shooting] with his his original bike, and the stories associated to it, because it’s the bike that he started racing with in 2006, and with which he won his first race in Brittany in 2008.

A great set of photos, it’s an honor to be featured on such a high-quality blog, thanks The Bikerist! Check them out here… and if you’re a Paris-based cyclist willing to appear on The Bikerist, I’d be glad to put you in touch!

by YannigRoth

B’Twin and Local Motors launch a series of contests to co-create an electric tricycle

the forge btwin competition

Yesterday I received an email from B’Twin’s press department, it was entitled “the 1st bike created by a global community” (in French). That made me curious, and after reading the email and the attached press release, it was clearer what they meant by this statement : the bicycle brand has launched a co-creation contest on Local Motors’ community website The Forge to ask people to design a new personal transport vehicle, the “B’Twin Vélomobile”. A couple of months ago, Quirky has held a short project about reinventing the bicycle, but it was more an entertainment/PR/community animation project than an actual co-creation project. Want to know a little bit more about B’Twin’s contest? Continue reading →

by YannigRoth

Calling all bicycle design fans: get the Cyclepedia iPad app!

This week I’ve dowloaded Cyclepedia, an iPad application about iconic bicycle designs. I wouldn’t have expected to be so pleasantly surprised by an application like that: it’s well-designed, interactive, beautiful and highly interesting! I’ve discovered folding bikes, asymetrical bikes, tiny bikes, and even allroad-bikes (not offroad, allroad!)… and everything is presented in a fantastic navigation. Get it (really)!

cyclepedia

The screen is the applications navigation by bike weight. Look at the top of the image, these are the other possible navigation settings. Simply awesome!

by YannigRoth

What creative consumers craft with old bikes: my favorites of the Scraplab Design Contest

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(Image via scraplab-community.com)

The crafting movement is taking off since a couple of years now. Websites like Etsy or Sugru are examples of communities that gather around modifying and showcasing creative peoples’ crafts, recycled objects of self-designed decoration (you might also want to check out IKEA Hackers, the blog). On this blog, I’ve already covered this trend through a book review of Marke Eigenbau (“Brand DIY” in German) or a documentary about Arduino electronics. In the last two and a-half months, an online contest was organized to gather these creative peoples’ crafts and objects: the Scraplab Design Contest. As a fan of cycling, I wanted to showcase the most interesting cycling-related designs/crafts that came up. Continue reading →