Comment les entreprises gèrent-elles le processus de design?

couverture livre

Il y a quelques semaines, Nicolas Minvielle présentait son dernier ouvrage Design en Entreprises au Lieu du Design à Paris. Nicolas Minvielle, qui tient un blog sur la stratégie du design, est un des experts en matière de gestion du processus de design en France, et c’est grâce à son expertise et ses nombreux contacts qu’il a pu écrire cet ouvrage pratique très complet sur la gestion du processus de design dans les entreprises françaises. Je viens d’en terminer la lecture… voici quelques extraits. Continue reading →

Are external idea contests really unpopular and uneffective?

diagram

Robert G. Cooper's diagram on common ideation approaches

 

In the last issue of The Journal of Product Innovation Management, Robert G. Cooper, inventor of the Stage-Gate process for new product development, ranks 18 popular ideation approaches according to popularity and effectiveness. In his article called The Innovation Dilemma, it’s interesting to read that he says that “few of the open innovation methods were found to be either particularly popular or effective” before highlighting that “the fact that open innovation is relatively new and is yet to be proven over time“.  He also says that “seeking ideas from outside […] applies best to a handful of industries, such as consumer goods“…

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When co-creation turns sour: upset co-creators and deceiving results

never underestimate the power of stupid people in large groups

A couple of weeks ago, I attended an interesting conference by Geoff Mulgan about social innovation. Before leaving, I briefly asked him what he thought about the Open Innovation pendant of social innovation, and he replied in substance that “it’s an interesting approach, but it hasn’t made its proofs on the large scale. Also, there nothing out there about failed co-creative initiatives, which is nots“. And indeed, there’s not a lot of self-criticism among co-creation / crowdsourcing / open innovation actors, which – I think – would be a wise and healthy initiative. Before waiting this to happen, let’s take a look at some unfortunate initiatives… and see how these cases can improve co-creation efforts. Continue reading →

Carrefour’s Global VP of Design about branding, design and innovation

conference-essca-paris

The slide says : "It's not the consumer who does change with the time, but He changes the time"

Yesterday, the Design & Innovation club of the ESSCA-Alumni invited Philippe Picaud, VP of Design of the world’s second-largest retailer Carrefour, to speak about his experience and the role of design in corporate strategy. The speaker is learned designer, and highlights that “in the 70’s, designers were not meant to stay within corporation“. He did. He took on more and more design responsabilities in companies such as Texas Instruments, Philips or the French sports retailer Decathlon, which he morphed “from a retail-company to a brands-company“. It’s his fault if Decathlon is the only credible and innovative sports vendors in France! 😉 Continue reading →

Comment Aïcha et Georgette ont contribué à l’innovation au Crédit Agricole et à La Poste

logos-stamp-approvedJ’ai récemment lu le livre The Power of Co-Creation, un livre référence sur la co-création de valeur en entreprise. Ce terme désigne en fait le fait d’impliquer un maximum de parties prenantes dans les processus d’entreprise pour créer (co-créer!) une offre proche de leurs réalités. J’ai déjà cité quelques exemples de co-création sur ce blog et sur le blog d’eYeka, mais ce billet a pour objectif de détailler les deux exemples français du livre: La Poste et Prédica, la filiale assurance-vie du Crédit Agricole. Chacune de ces deux entreprises ont su impliquer des collaborateurs, employés et des consommateurs dans leurs processus d’innovation et de changement. Continue reading →

Those who embrace co-creation are savvy innovators

book-cover

I just read The Power of Co-Creation, a reference book gathering various example of how companies used strategies of co-creation to innovate, manage or get products to the market. I was offered this book by eYeka, the company in which I’m currently doing an internship, and I really enjoyed reading it. Here are some impressions as well as interesting examples – other than Starbucks, Nike or Apple ! Continue reading →

Entretien avec N. Minvielle sur les tendances actuelles du design en entreprise

J’ai récemment rencontré Nicolas Minvielle, responsable du MS Marketing Design & Création à Audencia (Nantes) et blogueur via La Stratégie Du Design. Nous avons parlé de divers sujets qui nous intéressent tous les deux, notamment les stratégies d’innovation par le design. Extraits : Continue reading →